From 'Buying Monkeys' to 'Buying Heaven', the King of Coin Circle Pranks

If there is a 'ceiling of outrageous operations' in the coin circle, then Sun Yuchen must be mentioned.

In 2025, he pulled off a big one again:

Spending 28 million USD just to sit on the Blue Origin spaceship for 10 minutes!

Yes, to 'fly for a bit', he spent nearly 200 million RMB; he bought this ticket back in 2021, and it finally came to fruition, driving the media crazy.

But do you think that’s enough? No, Brother Sun's outrageous operations continue year after year:

Bought Bored Ape NFT #1837, cost: 1.5 million USD

Brother Sun said: "I'm not collecting; I'm making a strategic acquisition."

He has continuously swept BAYC and CryptoPunk, pouring over 30 million USD into NFTs, treating NFTs as 'new identity assets'.

Spent 5.2 million USD to buy a digital banana sculpture ('The Right to Banana')

He bought this banana 'art piece' at the peak of the NFT craze, captioning: "This is the best response of the crypto world to the absurdity of reality."

Won a lunch with Buffett, price: 4.56 million USD

This was the most well-known prank in his life, but due to 'kidney stones' it was delayed, and public opinion turned quickly.

Later during the meal, he also gave Buffett a Bitcoin wallet phone + 1 BTC + 1930 TRX.

Actual control of Huobi (HTX), acquisition price: undisclosed, but valuation around 3 billion RMB

After renaming to HTX, he aggressively promoted 'Sun-style reforms', binding HT tokens with the TRON ecosystem, intending to create a closed-loop empire in the coin circle.

Continuously increasing the issuance of USDD, building JustLend and SunSwap platforms, creating an on-chain 'ATM'

Brother Sun himself said, "I’m not afraid of being criticized for issuing coins, as long as users are willing to enter the market."

Attempted to control the Steemit community, triggering an on-chain 'coup'

Using token voting rights to control the community led to a collective exit of the original developers, making him synonymous with 'on-chain dictatorship'.

In summary of Brother Sun:

While others speculate on coins, he speculates on narratives, emotions, traffic, and attention.

Sun Yuchen is no longer just a project party; he is part of the history of the coin circle—he is not afraid of being criticized, just afraid of not being seen.

You may not like him, but you will definitely remember him; a saying in the coin circle goes, when Brother Sun smiles, life and death are unpredictable!