As interest grows in decentralized social media and platforms that reward their users, TikTok is under scrutiny. Is the Chinese app preparing its own cryptocurrency? Although there are many rumors, the reality is more complex and still does not include blockchain.
However, the signs are clear: TikTok is exploring new monetization models emerging in the cryptocurrency universe.
TikTok already has a rewards system… but without blockchain
Since 2024, TikTok has replaced its monetization program Creator Fund with the Creator Rewards Program, which rewards creators for posting original videos longer than one minute.
Payments are calculated based on views, watch duration, and engagement, and are processed in fiat currency, mainly via PayPal or Hyperwallet. There are no cryptocurrencies or traces of blockchain in this system.
TikTok Lite and the European case: points, tasks, and suspension
In parallel, TikTok launched the "TikTok Lite" app in Spain and France, with a points system that rewarded users for watching videos, inviting friends, and completing daily tasks. These points could be converted into gift cards or cash via PayPal. Although they were not crypto assets, the model resembled Web3 applications with financial incentives. The European Union suspended the program due to addiction risks and lack of transparency.
ByteDance is already exploring Web3, and this changes everything
The key lies with ByteDance, the parent company of TikTok, and its technology arm BytePlus, which have partnered with Mysten Labs to integrate Web3 and SocialFi tools on the Sui blockchain. This collaboration aims at on-chain experiences, especially in gaming, content creation, and the creative economy. Although it does not imply a "crypto TikTok", the path to tokenization is already open.
What if TikTok in the US became a cryptocurrency app?
The billionaire Alexis Ohanian (co-founder of Reddit) publicly launched the idea of buying TikTok in the US and transforming it into an on-chain platform using Polkadot (specifically the Frequency parachain). Although nothing has been confirmed by ByteDance, the mere existence of these proposals demonstrates how the cryptocurrency sector sees TikTok as a central piece of the digital future.
Conclusion: There is no crypto TikTok (yet), but the ground is prepared
Currently, TikTok does not have a cryptocurrency or blockchain-based system, but experiments with points, rewards, and Web3 partnerships demonstrate a clear interest in decentralized models and tokenized economies. If the regulatory environment allows, it would not be absurd to see an evolution in this direction.
