In the Web2 world, what does advertising rely on?
For example, platforms like xhs, dy:
It's definitely looking at you.
1️⃣Your click data
2️⃣Your dwell time
3️⃣Your interest behavior trajectory
Understanding user profiles.
What about Web3?
In fact, many people are still at the stage of 'wallet address + NFT image.'
But I believe there is an extremely low-key yet highly valuable behavior that is being underestimated:
Wallet connection behavior.
So why is the connection behavior valuable? 🤔
For example, if you clicked 'Connect Wallet' on the DApp,
What does this indicate?
It indicates 1️⃣ you have developed an interest in this project.
2️⃣You have the willingness to interact.
3️⃣You are willing to expose your wallet address and authorize certain operations.
In terms of behavioral dimensions in Web3, this is almost equivalent to 'click + authorization + user registration' in Web2. So explained this way, don't you feel that
WalletConnect is precisely the first data collector behind this 'click behavior.'
🍏So the question arises:
If connection behavior has value, can this value be 'monetized'?
The answer is: it may be achieved through $WCT .
For example:
Some projects hope to acquire new users by placing 'reward-based connection guidance' at the connection protocol layer.
User completes connection → Receives WCT or task points → Project pays WCT as acquisition cost.
This is a behavioral advertising model, and WalletConnect + WCT just happens to have three elements:
1. Connection Entry (DApp Frontend Interaction Point)
2. Behavior Record (Connection behavior is traceable)
3. Value Medium (WCT is distributable)
📌 Unlike Web2:
• Web2 advertising is a centralized black box; you don’t know how much your click is worth.
• Web3 advertising can be a transparent incentive mechanism; each of your connections is clearly priced.
If WCT develops in this direction, it may become the 'token foundation for on-chain behavioral advertising.'
Of course, this requires extremely high data privacy control and user trust.
But once established, it represents a paradigm shift in the field of Web3 advertising❗️
