Trump Media acquired $2 billion in Bitcoin and related securities by July 2025.
The company allocated $300 million to a Bitcoin-focused options strategy.
Q2 2025 marked Trump Media’s first positive operating cash flow, with financial assets rising 800% year-over-year.
Trump Media and Technology Group has confirmed a $2 billion Bitcoin investment and a $300 million options strategy in its Q2 2025 earnings. The digital asset acquisition positions the company among the largest U.S.-listed holders of Bitcoin and related instruments. The announcement came as part of a broader financial update that also disclosed total financial assets of $3.1 billion and the company’s first quarter of positive operating cash flow.
Company Assembles One of the Largest Bitcoin Treasuries
As of July 2025, Trump Media had accumulated approximately $2 billion in Bitcoin and Bitcoin-related securities. These assets include spot Bitcoin, ETFs, Bitcoin trusts, and derivatives tied to Bitcoin pricing. The company raised close to $2.4 billion through a private placement involving 50 institutional investors.
The crypto holdings were confirmed in a previous press statement dated July 21, 2025, and now form the centerpiece of its financial strategy. The hybrid treasury structure provides both liquidity and market exposure. It allows Trump Media to manage crypto price fluctuations while maintaining cash flexibility for operations and expansion.
In addition to direct holdings, Trump Media invested $300 million in an options-based strategy focused on Bitcoin. This approach involves acquiring Bitcoin-related options, which can later be converted into spot Bitcoin depending on market dynamics. The company stated that these positions could support future revenue or further crypto purchases.
First Positive Operating Cash Flow Reported
For the second quarter, Trump Media posted $2.3 million in operating cash flow. The report also noted a net loss of $20 million, mainly due to $20.5 million in non-cash costs including stock-based compensation, interest expense, and legal fees. Legal costs were linked to the company's 2024 SPAC merger, which remains under litigation. Revenue rose 6% year-over-year to $0.9 million.
The company ended the quarter with $3.1 billion in financial assets, marking an 800% increase from the previous year. These assets consist of cash, restricted cash, trading securities, and short-term investments. This increase stems primarily from its Bitcoin strategy and institutional fundraising. Trump Media plans to grow its digital products, including the Truth+ streaming platform and a new utility token.
The firm revealed that it is also working on AI integration and a crypto wallet for internal transactions. The company submitted filings for several crypto-focused ETFs during and after Q2. Planned funds include a Bitcoin and Ethereum ETF and a separately managed accounts strategy aimed at digital asset exposure for investors.
