In the crypto world, a "madman" emerges every once in a while - but Justin Sun is not one of those fleeting ones.
Now, he's preparing to go to space - becoming the "first commercial Chinese astronaut." #加密项目
But more importantly:
👉 He relied on narrative, attention, and careful planning to turn a ridiculed crypto project into an ecosystem with a market value of over $23.6 billion.
He is a person who turns madness into strategy, turns memes into financing, and can even use a meal to leverage the entire narrative.
This is not a work of fiction, nor is it a film script. #加密市场回调
This is reality - how a "most hype-making" man in the crypto world used a charity lunch that was luxurious to the point of absurdity to push himself from the edge of Web3 to the international stage 🎭👇
🥩 $4.57 million to buy lunch? Justin Sun said: I'm not buying steak, I'm buying the protagonist's script 🎬
Back in 2019, the global crypto world was suddenly flooded with an explosive news item:
"Chinese entrepreneur Justin Sun paid $4.57 million to win the opportunity to have lunch with Warren Buffett!"
Yes, $4.57 million! Not to buy coins, not to invest in companies, but to buy a meal.
This lunch is an annual charity auction held by Buffett and is known as "the most expensive meal in the world." The media initially reported it as a strange news item, but Justin Sun knows that this is not just a meal -
This is a narrative leap, a PR battle to reshape identity.
He doesn't want advice, he wantsa scene.
What he wants is not "words of wisdom," but "credible endorsement."
He knows that Buffett's credibility + his own drama can ignite everything.
✅ Keywords: Borrowable "credibility" + "tickets" to the upper financial circles + "discourse power" of global media
And that year he was only 28 years old, just made a $70 million ICO with TRON (Wave Field), and spent $140 million to acquire BitTorrent, transforming an old P2P downloader into a Web3 protocol engine.
What he wants is not only the respect of the crypto community, but also the "approval of Wall Street" - even the attention of the global mainstream financial order.
📰 Headlines exploded: The steak hasn't been eaten yet, but the marketing is already perfect 💣
While everyone was waiting to see how Buffett would confront this crypto "madman," Justin Sun suddenly announced: the lunch would be postponed due to kidney stones.
This wave of operations is simply PR textbook level:
The Internet was in an uproar, and the topic of "pretending to cancel" even exceeded the lunch itself;
Some people also speculate whether it is being targeted by regulators, whether they are afraid of making a fool of themselves, whether they regret it...
Media traffic is flying all over the sky.
As it turns out - the postponement turned the spotlight of the world on him alone.
⛳ "Before this meal was even eaten, Justin Sun had already completed a top-level media blitz."
⛳ "Before a steak was even served, the value had already doubled."
He doesn't need to change Buffett's mind, he just needs that photo of him shaking hands with Buffett.
In this way, Justin Sun officially completed the character leap from "crypto rising star" to "international financial madman."
🍽️ The steak is finally eaten, but the gift is Bitcoin 📱
In 2020, the delayed meal finally took place.
The location was chosen in San Francisco. Justin Sun is not alone - he brought Litecoin founder Li Qiewei, eToro CEO Yoni Assia and others to accompany him.
Justin Sun gave Buffett a custom Galaxy Fold phone containing:
1 Bitcoin
Some TRX (TRON coins)
But Buffett didn't use it in the end, and gave it away.
But Justin Sun doesn't care, because he has already got what he really wants:
🔥Attention itself is an asset
🔥That moment under the lens is the instant capture of the strongest social capital
This meal is not about "what was eaten," but about letting the world see - a crypto founder can eat face-to-face with the gatekeeper of Wall Street.
💥 After the meal: Justin Sun completely entered the "Rampage Mode" 🌀
Many people thought that after the meal, Justin Sun would "fade into obscurity." NONONO, his story has just begun:
🚀 Key Move One: Acquiring Poloniex
He quietly (and not quietly) took over the old American exchange Poloniex, transformed it into a derivatives market for Asian users, and launched the first shot of "TRON trading native ecosystem."
🧠 Key Move Two: Taking over Steemit
The blockchain social media project Steemit was originally a representative of the "decentralized dream," but it was bought by Justin Sun and forcibly transformed into a social expansion tool under the TRON chain.
This wave of operations once triggered a community "rebellion," but it also won him a label: "A strong player who really dares to integrate crypto assets"
💸 Key Move Three: Launching the USDD Stablecoin
While USDT and USDC stablecoins dominate, Justin Sun insisted on creating his own USDD and proposed an over-collateralized + decentralized autonomous governance model (which has also raised questions about stability).
📰 Key Move Four: Becoming a Diplomat and Prime Minister
Became the Permanent Representative of Grenada to the WTO (diplomatic status) and even became the "Interim Prime Minister of Liberland"...
This is even more outrageous than a novel.
🤯 Key Move Five: Eating a Banana (Really)
At an art exhibition, he took out $6.2 million to buy a banana taped to a wall (Martin Basquiat's performance art), and then - ate it in public!
The art world exploded, the crypto world went crazy, and the media exploded directly. You heard me right.
This is not a spoof, but a true "eating meme behavior": packaging modern art, Web3 thinking, and social media communication capabilities to complete another phenomenal screening.
✅ From auctioning steaks to eating bananas, everything serves the narrative.
➱ Amidst the chaos, a true empire is formed 🌌
⋄ TRON has become one of the largest blockchains for stablecoin transaction volume, with USDT circulation expected to exceed $82 billion by 2025
⋄ With more than $24 billion in daily transaction volume and more than $25 billion in TVL, it has quietly become a financial pipeline for cryptocurrencies
⋄ On July 24, Tron Inc. (formerly SRM Entertainment) rang the opening bell on Nasdaq and officially launched the new code #TRON. Justin Sun personally attended, marking TRON's comprehensive transformation into a Web3 technology company.
🛰️ Next: Justin Sun is flying to the sky, not a metaphor, but a literal meaning 🧑🚀
Just when you thought he couldn't pull off a bigger scene, Justin Sun came up with the ultimate move:
🛫 On August 3, 2025, Justin Sun will board a commercial rocket and fly into space, becoming the "youngest Chinese commercial astronaut"!
In the preparation stage, he posted his space capsule, daily life, training footage, and even a Chinese flag hanging in the room.
Those who are familiar with him know that every lens is not just "recording life," but a layout for a new round of "visual narrative."
From the blockchain to the capital market and outer space: Sun's narrative expansion is no longer limited to Web3, but a full-dimensional game of presence.
🏛️ Of course, don't forget the SEC lawsuit 📑
Yes, the U.S. SEC once filed a lawsuit against Justin Sun, accusing him of manipulating TRX trading volume and misleading investors.
But so far, that lawsuit has been shelved. And Justin Sun himself has not been low-key because of this:
TRON TVL (Total Value Locked) still ranks among the top, exceeding $23.6 billion;
The large circulation of mainstream stablecoins such as USDT and USDC has begun to migrate to TRON;
Closely integrated with Meme culture, constantly incubating ecological projects and secondary market hotspots.
He not only survived, but continued to expand.
🧠 Justin Sun's "Out-of-the-box Formula":
If you only think of him as a "crypto comedian" or a "performance art blogger," you're wrong.
What he shows is a narrative gameplay that is very representative of the crypto era:
Attention = Currency
Narrative = Leverage
Marketing + investment and financing + policy game = Reality lever
He knows the basic rules of the crypto world are:
The product is not necessarily king, "cognitive anchors" are the foundation of the market;
The market is not equal to rationality, emotional capturers are more popular than code engineers;
The more "unbusinesslike" the operation, the more likely it is to activate the traffic engine.
🧾 Written at the end: You may not like Justin Sun, but you can't ignore him
Some scold him for bragging, some say he's ripping off retail investors, and some think he's crazy but sober.
But what is undeniable is:
🔥 He is the person in the crypto industry who understands traffic best
🔥 He turned "attention" into the biggest asset
🔥 He constantly reconstructs his identity - founder, diplomat, astronaut, topic generator
Justin Sun did not change Buffett's position,
But he changed his position in the capital market, media discourse power, and crypto narrative.
A steak, a banana, an astronaut ticket... Every "stunt" is adding real-world leverage to his crypto empire.
🧩 This is Justin Sun.
⚡ One who understands more than most people:
→ How to manipulate attention
→ How to guide the narrative
→ How to change fate with a meal.
📌 If you've read this far, consider: are you ready to bet on your own narrative?
We may not all become Justin Sun,
But we are all using our own ways -
To play the game of this Web3 world. 🌐🚀
[END]
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