The Binance HODLer Tree is a loyalty and rewards program that encourages users to hold their crypto assets—such as BTC, ETH, and BNB—on the Binance platform for extended periods. In mid-2025, Binance revamped the feature with a gamified interface where users can grow their tree through different tiers like Seedling, Sprout, and Mature Tree, unlocking exclusive perks such as crypto rewards, NFTs, airdrops, and even real-world items like Binance merchandise. A notable update included an eco-friendly campaign pledging to plant real trees for long-term BNB holders. Users can also interact with friends’ trees and boost progress through referrals. However, selling or transferring assets may reset progress, and the program may not be available in all regions. Participation is accessible via the Binance app or website under the Rewards Hub section.
