Trump didn’t ease into Bitcoin, he stormed in like a man who smelled money pulsing through the system and was determined to grab his share before the whole thing exploded. What he once dismissed as a scam had turned into a gold rush, and he was not about to sit on the sidelines while others carved up the spoils.
World Liberty Financial became the family’s money engine, wrapped in talk of stablecoins and DeFi but working as a pipeline straight into Trumpworld. USD1 racked up billions in market cap, and Trump himself walked away with tens of millions. The $TRUMP memecoin was less currency, more spectacle, a roaring market stunt that soared to fifteen billion before unraveling, yet not before delivering hundreds of millions in fees to the top. Private dinners for whale investors at Trump’s golf club sealed the image, a financial circus spun from celebrity and ambition.
American Bitcoin, with Eric and Don Jr. front and center, pitched itself as the great American mining project while pulling more power from the grid than entire nations. Meanwhile, Trump Media and Technology Group plotted a Bitcoin treasury and a crypto ETF, pulling the media machine deeper into the financial game.
Behind the curtain, the second Trump administration was busy gutting oversight, cutting off lawsuits, seizing Bitcoin for the federal vault, and sending a loud message that the crypto boom was now an American play and the rules were being rewritten in real time.
Some call it corruption and others call it brilliance, but at the core this was not about belief in decentralization or financial freedom. For Trump, crypto was a tool, a weapon, a stage. Whether it all leads to a lasting empire or burns out like so many manias before it is still uncertain, but one thing is clear, Trump is not a spectator in this chapter, he is the main event.
