Trump Media unexpectedly spent $2 billion to buy Bitcoin, announcing the establishment of a 'digital treasury' to protect financial freedom and prepare to issue tokens in the Truth Social ecosystem.
Trump Media & Technology Group, the parent company of the Truth Social social media platform founded by U.S. President Donald Trump, has just announced that it has poured $2 billion into Bitcoin and related assets, marking a strong shift towards the role of a digital financial investment company, according to CBS News.
This is part of a long-term strategy that Trump Media calls the 'Bitcoin reserve' - a new direction aimed at building an independent financial platform, harnessing the power of cryptocurrency to reduce dependence on traditional financial systems.
In a press release issued on July 21, Trump Media's CEO - Mr. Devin Nunes - confirmed that the company had completed the $2 billion deal to buy Bitcoin and continues to plan to raise an additional $2.5 billion in investment capital to expand its digital currency reserves.
"Owning Bitcoin will help us gain financial autonomy, minimize the risk of discrimination from financial institutions, and create a solid foundation for the utility token ecosystem that Trump Media is about to implement on Truth Social," emphasized Mr. Nunes.
In addition, the company has also set aside $300 million to implement a strategy of purchasing options on Bitcoin-related securities - a move that shows Trump Media is not just investing, but also actively participating in the digital financial market with a long-term vision.
As the largest shareholder of Trump Media, Mr. Trump is expanding his influence in the cryptocurrency sector, not only as an entrepreneur but also as a policy maker.
In fact, the Trump administration has begun promoting the establishment of a 'national strategic reserve for digital assets', while also signing the GENIUS Act - the first comprehensive law regulating cryptocurrency in the U.S., considered a landmark in legalizing and managing this field.
After the Bitcoin investment news, Trump Media's stock rose 5.6% in morning trading at the beginning of the week, reaching $19.71 per share. However, since the beginning of 2025 to date, this stock has still lost up to 42% of its value, reflecting the strong volatility of the market and the financial pressures the company is facing.
According to the Q1/2025 financial report, Trump Media recorded revenue of approximately $821,000, a slight increase compared to the same period last year ($770,000). However, the company still reported a loss of $39.5 million, significantly lower than the loss of $98.3 million in Q1/2024. #TRUMP #Write2Earn