People often quote the iconic 2013 moment when Davinci Jeremie urged viewers to buy #bitcoin for $1. But they miss the real data behind who could’ve actually acted on it.
Youth are leading the crypto space, far ahead of older generations. A 2024 Triple-A report revealed 72% of global crypto owners are under 34. Gen Z leads this wave: a Gemini survey showed 51% of them in the U.S. have owned crypto, slightly above Millennials at 49%, and far above Gen X at 29%.
A YouGov study showed 42% of Gen Z investors hold crypto, almost four times more than those with retirement accounts. Meanwhile, Boomers remain mostly uninvolved.
Gen Z grew up with the internet and smartphones, making them more comfortable with tech and decentralized finance. Add social media influence, high return potential, and a hunger for financial freedom, and it’s clear why they’re at the front of this shift.
But remember, while people glorify the 2013 "Bitcoin for $1" clip, the odds of any of us truly investing were tiny. Most born in the 2000s were kids back then, without money, autonomy, or even understanding. We were still in our child-brain phase. Hindsight makes it look easy, but for most of us, it wasn’t even a real option.