$SUI The role and positioning of tier-2 news outlets are often misunderstood. They are frequently labeled as “backup options” or “lesser coverage” – a step down from the high-gloss headlines of tier-1. But this framing misses the point: when used strategically, tier-2 can outperform tier-1 across several key areas for any brand looking to grow and gain credibility in the crypto industry.

While there’s no universal checklist that defines whether a crypto news platform is tier-1 or tier-2, the distinction is generally based on a mix of factors: reach, editorial policy, pricing model, accessibility, and how the market perceives the outlet.