📅 July 18, 2025 | Singapore
The future of crypto credit cards takes an unexpected turn: Brahma, an emerging startup already competing with giants like Crypto.com and Binance Card, has just announced a strategic alliance with Euler Finance to offer integrated decentralized loans. As revealed today by The Block, the partnership will allow Brahma users to access DeFi credit lines directly from their card, without bank intermediaries and with on-chain collateral.
Who is Brahma and why does this move matter?
Brahma emerged just two years ago as a hybrid solution: a crypto card connected to stablecoins and DeFi networks, allowing payments in traditional stores while maintaining custody of funds on the blockchain. Unlike other cards, Brahma has always been marketed as “fully on-chain,” without relying on intermediary bank accounts.
With this partnership with Euler Finance, a pioneering DeFi protocol in overcollateralized lending, Brahma seeks to take the next step: turning each card into a DeFi liquidity channel, where users can spend stablecoins, collateralize crypto assets, and borrow without leaving the blockchain ecosystem.
How the integration will work
According to Brahma, the new feature will allow cardholders to lock ETH, wBTC, or stablecoins as collateral in Euler Finance and receive a line of credit in USDC or USDT, which they can use directly for Brahma card payments in physical and online stores.
The Euler protocol will manage loan validation and settlement, keeping collateral on-chain and automating dynamic interest rates based on supply and demand. Brahma, for its part, will integrate everything into its app, without the average user having to interact with complicated contracts.
“We want people to use DeFi without realizing they're using DeFi. Decentralized credit should feel as easy as paying with Visa,” the CEO explained.
The Impact: DeFi Directly in Your Pocket
This move makes Brahma the first crypto card on the market to combine traditional payments and DeFi lending into a single interface. It's a bold move for other players in the sector, who rely on intermediary banks for fiat credit lines.
Euler Finance, for its part, sees this integration as a massive showcase to legitimize decentralized lending for retail users: instead of just hardcore DeFi farmers, millions of card users could start using collateralized loans without even opening MetaMask.
Topic Opinion:
Credit is the missing link in mass crypto adoption. Until now, most crypto cards are simple spending gateways, tied to funds the user already has. Brahma breaks that mold: it opens the door to bankless, paperless, and traditional bank KYC credit, using programmable collateral and smart contracts.
Obviously, there are risks: collateral volatility, smart contract security, and potential regulation of crypto loans will continue to be hot topics. But if it works, Brahma could redefine what a credit card means in the Web3 era.
Euler Finance, for its part, is gaining exposure to an audience that never thought of using a DeFi protocol. For me, this is another step toward a reality where DeFi becomes invisible, integrating into everyday products without the friction that still scares novice users today.
💬 Would you dare to take out a DeFi loan using your Brahma card?
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