Nasdaq-listed Thumzup Media Corporation has approved a plan to invest up to $250 million in a variety of digital assets, including Bitcoin, XRP $XRP , and USDC . This move aligns with the company's strategy of embracing forward-looking treasury investments.
The U.S. company's board of directors has officially authorized the expansion of its cryptocurrency holdings beyond Bitcoin. In a recent press release, the company stated its intention to make significant investments in XRP, USDC, ETH, SOL, DOGE, and LTC , aiming to build a diversified $250 million digital asset portfolio.

CEO Robert Steele emphasized that the decision comes at a key time for the crypto industry:
"With the U.S. federal government moving toward more cryptocurrency-friendly policies and greater regulatory clarity, Thumzup is determined to remain at the forefront of this transformative technology. By diversifying our portfolio to gain broader market exposure, we believe Thumzup is optimally positioned to create significant value for TZUP shareholders."
Previously, Thumzup had focused primarily on Bitcoin, currently holding 19 BTC , valued at approximately $2.3 million . The new strategy will allow the company to expand into altcoins like XRP and stablecoins like USDC.
A hybrid model: media + blockchain

Thumzup's platform allows ordinary users to earn money by sharing sponsored content on social media , managed through a proprietary advertising control panel . Payments are typically made via PayPal , but digital options are also coming.
The expansion of corporate treasury from Bitcoin to a broader range of cryptocurrencies represents a hybrid strategy that combines digital advertising and blockchain investment , reflecting a modern paradigm in which media platforms view cryptocurrencies both as a tool to increase engagement and as a strategic asset.
Trump Jr.'s Investment and New Laws Boost Thumzup Media
Last week, the company announced that Donald Trump Jr. had acquired approximately 350,000 shares , an investment valued at around $4 million . Donald Jr. and his brother Eric are reportedly advisors to Dominari Securities , the firm that handled a recent $6 million private placement in Thumzup Media.
The market reacted positively to the investment announcement, although the precise details of the fund distribution are not yet known. Thumzup shares are currently trading at $12.59 , according to Google Finance, up 84 % in the last month and 267% since the beginning of the year.

Analysts note that Thumzup Media's timing is in line with the optimism generated by the recently passed cryptocurrency laws— the GENIUS Act and the CLARITY Act . These regulations are expected to bring greater regulatory clarity and scrutiny to digital assets like XRP and stablecoins like USDC.
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