Huobi HTX's report card for the first half of 2025
With more than half of 2025 gone, the crypto market has been fluctuating amidst the interplay of regulatory games and technological narratives, with Bitcoin strongly breaking through $120,000, once again setting a new historical high. In this cycle of competition among many contenders, Huobi HTX continues its steady advance, delivering an impressive 'mid-term report'.
In the past three years, Huobi HTX has continuously promoted the transformation and upgrading of the platform, from brand reconstruction to product innovation, from user growth to global expansion. With the HTX DAO ecological governance system becoming increasingly mature, Huobi HTX has gradually completed its transition from a 'platform-type exchange' to a 'people's exchange'. This article will systematically review the key progress and phased achievements of Huobi HTX in the first half of 2025 from multiple dimensions such as platform ranking and core data, quality asset layout, ecological collaboration, product and investment research innovation, brand and operational construction results, and security protection system.
Platform data shines, global rankings rise, steadily moving towards the forefront globally.
In just the first half of 2025, Huobi HTX's new registered users increased by 92% month-on-month, surpassing 50 million; platform asset deposits grew by 14%, strongly breaking through 6.4 billion US dollars; overall trading volume increased by 17% year-on-year, with trading users growing by 11% month-on-month, core data moving upwards across the board, injecting rare certainty signals into the industry. The competitiveness of Huobi HTX as a leading global trading platform is steadily increasing.
According to Kaiko's Q2 2025 report, Huobi HTX has risen two places in the ranking among 45 mainstream spot trading platforms worldwide, successfully entering the global top eight, becoming the exchange with the largest improvement in the Top 10. It ranks second globally in both commercial and technical dimensions and is also at the forefront of the 'security' field. In addition, Huobi HTX's rankings on global authoritative data platforms such as CoinGecko, CoinMarketCap, DefiLlama, and CryptoRank continue to rise, gradually entering the ranks of first-line platforms in the minds of Web3 users.
Huobi HTX's overall platform natural traffic reached a new high.
It is worth mentioning that Huobi HTX's overall platform natural traffic reached a historical high in March, with a month-on-month growth of 127%, becoming one of the fastest-growing traffic dark horses in the industry.
Hot assets ignite the platform's wealth effect, forward-looking layout helps users enjoy dividends.
In the first half of 2025, Huobi HTX's new assets performed brilliantly, with currencies such as TRUMP, LAYER, and STO all being launched first on Huobi HTX, with a launch speed superior to other mainstream exchanges, and several new currencies achieving multiple increases shortly after landing on the platform. Among them, TRUMP rose from 10U to 95U, with an increase of 850%; the AI narrative track representative AVAAI rose by 570%; the Solana ecosystem representatives PIPPIN and infrastructure project LAYER rose by 484% and 467%, respectively; in addition, assets such as STO, SYRUP, and SKYAI also achieved over 200% growth. Additionally, Huobi HTX is also in the first tier of the stablecoin track; since May of this year, Huobi HTX has successively launched six stablecoins including USD1, EURR, USDR, EURQ, USDQ, and AETHUSDT. Among them, the USD1 issued by the Trump's family crypto project World Liberty Financial is expected to become a star project in the stablecoin track as U.S. stablecoin regulations gradually clarify; Huobi HTX, as the global first to launch USD1 and the first platform to support TRON chain USD1 recharge, added BTC/USD1 and ETH/USD1 trading pairs in June and launched a limited-time zero transaction fee activity for USD1/USDT trading pairs, further enriching the USD1 ecosystem and seizing market first-mover advantage.
In the current crypto market, where short-term hot spots frequently emerge, projects with genuine long-term potential and fundamental support are often more deserving of attention and layout. Huobi HTX adheres to the philosophy of 'value investment, early capture, and selecting the best among the best', balancing wealth effect and long-term narrative, and heavily launching the 'Golden Dog Plan' series and weekly growth reviews to select outstanding assets with significant performance and value potential. Huobi HTX is gradually building a rapid response mechanism for 'forward-looking hotspots and selective coin listing', helping users capture early potential investment opportunities.
Huobi HTX quality asset growth ranking
Ecological collaboration deepens, strategic cooperation accelerates implementation.
At the ecological level, the HTX DAO governance mechanism is steadily advancing, with community participation continuously increasing. In April, the $HTX holding voting tool was launched, allowing holding users to submit or vote on governance proposals; in July, the coin listing recommendation governance mechanism was initiated, enabling holding users to vote for prioritized recommended projects through the HTX DAO Vote Tool, with the opportunity to eventually go live on Huobi HTX. Users can participate in major platform decisions together, realizing a decentralized ecological vision of 'co-construction, co-governance, and co-sharing by users.'
At the same time, the $HTX destruction mechanism promoted by HTX DAO is also being executed as planned. On July 15, the Q2 2025 destruction was completed, with approximately 117.9 trillion $HTX destroyed this quarter, totaling approximately 230 trillion $HTX destroyed in the first half of 2025, estimated to be worth around 41.36 million US dollars at current prices. So far, HTX DAO has conducted six destructions since its operation, destroying over 727.6 trillion $HTX, valued at over 136 million US dollars. Destruction funds are mainly executed through the Sun.io channel and are publicly and transparently recorded on-chain. Users can query specific destruction details through transaction hashes. The $HTX destruction mechanism effectively realizes value circulation and deflation logic, providing solid fundamental support for the platform's assets, enhancing ecological stickiness and user recognition.
In terms of strategic cooperation, Huobi HTX continues to deepen its collaboration with leading global compliance service providers. In the first half of this year, it established in-depth partnerships with crypto asset custodians Fireblocks and BitGo, achieving comprehensive upgrades in key areas such as asset security, compliance custody, and institutional services. The integration of Fireblocks Off-Exchange and BitGo Go Network not only injects industry-leading technical capabilities into the Huobi HTX platform, but also sets a new benchmark for trading security, operational efficiency, and compliance assurance, creating a more efficient, secure, and trustworthy professional trading environment for global institutional users.
HTX DAO Q2 2025 destruction announcement
Product functions continue to renew, investment research leads the industry frontier.
In the first half of 2025, Huobi HTX continued to optimize product experience and launched several key features:
● The contract business launched the contract surplus treasure and joint margin trading model, helping users maximize their capital utilization, and assisting beginners to quickly get started at zero cost through experience products like contract experience gold and zero-cost positioning purchase.
● Managed sub-accounts and the HTX DAO on-chain voting mechanism has officially launched, bringing users a safer and more flexible trading and governance experience.
● The platform has launched a 1:1 exchange channel for USDT and USDD, enhancing the efficiency of stablecoin usage.
These features greatly enrich Huobi HTX's product matrix, meeting the diverse trading and asset allocation needs of different users.
In the first half of 2025, HTX Ventures released several in-depth research reports and industry opinion articles, continuously leading crypto narratives. The content covers hot topics such as 'RWAFi and stablecoin payments', 'Application scenarios of AI Agents', 'On-chain capital flow under macro game', and 'Reconstruction of global payment weight by stablecoins'. Through high-quality research content and in-depth discussions, Huobi HTX is establishing an image as a global exchange capable of deep research and innovative layouts.
Accelerated global brand offensive + platform operational 'cash capability', contributing to a better user experience.
In terms of brand marketing, Huobi HTX held 16 offline brand activities in the first half of 2025, covering key markets such as Hong Kong, Dubai, Moscow, Istanbul, and Las Vegas, with a total exposure of 274 million and serving over 3,300 offline customers. Particularly at Bitcoin Vegas, Huobi HTX made its debut in the U.S. market and launched the 'Space Punch Card' event, attracting over 400 participants on-site and successfully igniting community enthusiasm. Online, a series of well-received activities, including the Mars Project, the third season selection of Huobi's First Sister, and the nationwide fitness Mars sports challenge have greatly stimulated community activity and improved brand recognition.
In terms of platform operations, around hot topics such as 'Trump's dinner', 'Sun Yuchen on (Forbes) global cover', and 'TRON's new chapter of globalization', Huobi HTX launched 8 thematic events, with an average of over 20,000 participants per event, contributing a total trading volume of nearly 25 billion USDT in spot and contract trading, fully demonstrating the synergy between brand marketing and business-driven capabilities. Meanwhile, Huobi HTX has held a total of 55 asset trading-related events, covering 290,000 participants, issuing rewards exceeding one million, with the trading volume of event spot transactions breaking through 7.3 billion US dollars, continuously providing users with a practical experience of 'trading is rewarding.'
Safety and compliance safeguard user assets, quality services enhance platform warmth.
In the context of increasing regulatory scrutiny and frequent risk events in the crypto industry, Huobi HTX released a half-year security report, continuously strengthening the platform's security system, building a multi-layered, full-link risk control mechanism to effectively safeguard user asset security.
● In the first half of 2025, Huobi HTX intercepted 15 fraudulent withdrawal requests, assisting in recovering losses exceeding $100,000.
● Assisted in freezing external stolen assets amounting to $1.42 million, added over 20,000 new black address data, and actively participated in the construction of the industry's ecological security.
● The platform has sent over 2 million risk reminders to users, continuously improving users' risk prevention awareness.
● By combating phishing websites, optimizing risk control systems, and strengthening on-chain monitoring, Huobi HTX has formed a comprehensive security guarantee system covering the user side, trading side, and capital side.
Huobi HTX half-year data overview (black address interception, fraud tracking) user protection fully upgraded
As one of the earliest platforms to introduce the Merkle tree verification mechanism, Huobi HTX has publicly disclosed reserve data for 33 consecutive months, continuously ensuring asset transparency. As of July 1, 2025, the overall reserve ratio of the platform has stabilized above 100%, with USDT user assets reaching 1.8 billion, and platform reserves exceeding 1.82 billion, achieving net asset growth for four consecutive months. The continuous rise in core asset reserves has strengthened user trust in the platform. In addition, to further enhance the auditability and transparency of reserve verification, Huobi HTX has fully upgraded PoR to a TiDB distributed storage architecture, effectively improving data processing efficiency and traceability.
In terms of service experience, in the first half of 2025, Huobi HTX's customer service team served over 1.36 million users, handling nearly 590,000 key issues, with an overall satisfaction rate exceeding 82%. Focusing on novice education and user empowerment, the platform's 'Learn to Earn' activity had over 1.6 million learning participants, with a total participation of over 330,000 people, attracting nearly 7,400 new users, driving simultaneous growth in user education and community activity.
Three years of foundation building, one breakthrough: Huobi HTX is entering the main channel of global competition.
Since the brand reboot in 2022, Huobi HTX has taken a path of steady accumulation and breakthrough over the past three years. This 'report card' for the first half of 2025 reflects its core data growth, strong product capabilities, globalization strategy, diversified asset system, compliance and safety concept, and brand influence.
In the future, Huobi HTX will continue to adhere to the principle of 'user first', continuously deepening in dimensions such as emerging narratives, hot assets, compliance, and security construction. It aims to continuously strengthen the platform's resilience and competitiveness, creating a trusted one-stop crypto financial platform for global users.
About Huobi HTX
Founded in 2013, Huobi HTX has developed over 11 years from a cryptocurrency exchange into a comprehensive blockchain business ecosystem covering digital asset trading, financial derivatives, research, investment, incubation, and other businesses.
As a global leading Web3 portal, Huobi HTX adheres to a development strategy of global expansion, ecological prosperity, wealth effect, and security compliance, providing comprehensive, safe, and reliable value and services for virtual currency enthusiasts worldwide.
For more information about Huobi HTX, please visit HTX Square or https://www.htx.com/, and follow us on X, Telegram, and Discord. For further inquiries, please contact [email protected].
