Although Bitcoin is fluctuating near its all-time high (ATH), data from Google Trends shows that public curiosity about this leading cryptocurrency remains surprisingly low.
Bitcoin exceeded $119,000 but retail investors remain quiet.
On Sunday, Bitcoin surpassed the threshold of $119,000 and set a new peak at $121,209 this morning. Throughout the past week, BTC has continuously reached new highs after breaking through the $112,000 mark and surging strongly.
However, despite impressive price volatility, the level of interest – measured by Google search data – is not as 'hot' as during the strong growth phases of 2021 and 2017.
Google Trends (Google's free analytical tool for tracking search interest over time and region) has painted a rather lukewarm picture. When analyzing the keyword 'Bitcoin' over the past 5 years, this term only achieved a score of 24 out of 100.
In Google Trends, a score of 100 represents the highest popularity of a keyword within the selected timeframe and region. For the keyword 'Bitcoin', this peak occurred in May 2021. Over the past 12 months, search volume has only reached a level of 35 out of 100 – a relatively modest figure. However, when analyzing a shorter timeframe, interest levels tend to slightly increase, indicating that curiosity is gradually rising, albeit at a rather slow pace.
For example, in the 90-day period on Google Trends, interest in Bitcoin peaked at 99 on July 11, 2025. The most recent peak – reaching 100 points in this timeframe was on May 22, 2025. As of July 14, the score has fallen to 77 out of 100.
In the past three months, the countries showing the most interest in Bitcoin are El Salvador, Switzerland, Nigeria, Austria, and the Netherlands.
Some observers suggest that the 'huge' price of Bitcoin currently may be causing newcomers to feel apprehensive. As headlines continuously emphasize Bitcoin reaching six figures, it's not hard to understand why many think they have 'missed the boat' or believe that a huge initial investment is needed to own Bitcoin. The 'price shock' effect may be why search levels remain low, despite this asset's explosive price increase.
However, that notion is misguided. Bitcoin can be divided down to 8 decimal places, meaning anyone can purchase a small part of a coin – there is absolutely no need to pay $120,000. This divisibility allows users to participate in the non-traditional economy at any scale, whether it's $10 or $10,000. Bitcoin is not just for whales but also for anyone seeking alternatives to the traditional financial system (TradFi) and is a hedge against fiat devaluation.
Bitcoin's price may be hitting records, but the relatively quiet search data suggests that the market is currently moving with less enthusiasm from retail investors and more certainty from participants. Whether this marks a shift towards wider acceptance or is merely a quiet phase in Bitcoin's evolutionary process remains to be seen. Regardless, it is clear that price is no longer the only factor driving public interest.