DDC and Animoca’s $100M Bitcoin deal marks a major leap in corporate crypto adoption, focusing on yield and long-term treasury growth.
The partnership boosts DDC’s Bitcoin reserve strategy while adding value to Animoca’s blockchain ecosystem and treasury model.
Yat Siu joins DDC’s Bitcoin Visionary Council to guide modern crypto treasury standards and support Web3 institutional adoption.
DDC Enterprise and Animoca Brands have announced a $100 million Bitcoin partnership aimed at transforming how corporations manage digital assets. The deal reflects a major shift in corporate treasury strategies, with both companies focused on yield generation and disciplined risk management.
Besides enhancing Bitcoin’s role in modern finance, the move positions DDC as a pioneer among public firms adopting crypto for long-term value. Animoca will commit up to $100 million in Bitcoin, and DDC will oversee the execution of high-yield strategies to grow that capital.
The companies signed a non-binding memorandum of understanding to kick off the deal. Consequently, DDC will operate the strategies that enhance Bitcoin yield while maintaining sound risk controls. The announcement also revealed that Yat Siu, Animoca’s co-founder and executive chairman, will join DDC’s newly created Bitcoin Visionary Council. His leadership will shape treasury policies, aligning them with emerging digital asset standards and global best practices.
Strengthening Bitcoin’s Role in Corporate Finance
The partnership supports DDC’s long-term Bitcoin accumulation strategy. The company already treats Bitcoin as a core reserve asset and plans to expand its treasury exposure. Moreover, the deal signals a bold move by a publicly listed firm to integrate Bitcoin into financial operations beyond speculation.
DDC aims to provide a replicable model for other companies to follow. Besides, its strategy builds confidence in Bitcoin’s role as a safe and efficient treasury tool. Yat Siu emphasized that the collaboration also boosts Animoca’s blockchain ecosystem and adds value to its Bitcoin holdings.
Driving Institutional Adoption in Web3
DDC continues to build its food and wellness brand empire while expanding into crypto. It owns global culinary brands like DayDayCook, Yai's Thai, and Nona Lim. However, it is now also becoming a key player in the digital asset space.
Additionally, the partnership highlights how Web3 leaders are pushing digital property rights and practical blockchain use cases. Together, DDC and Animoca aim to inspire more public companies to adopt Bitcoin at scale.
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