A brand new initiative, led by 10X Capital and backed by YZi Labs (#Binance co founders’ family office), has unveiled plans to launch the first US based publicly traded $BNB Treasury Company, aiming for a Nasdaq or similar listing in the near future.

What’s Happened so Far

  • Strategic Backing
    YZi Labs (previously Binance Labs), helmed by Changpeng Zhao and Yi He, is partnering with 10X Capital to form a BNB focused treasury firm. The goal: raise approximately $100 million to accumulate BNB, mirroring strategies seen with Bitcoin and Ethereum treasury firms.

  • Campaign Led by Industry Veterans
    The project features respected figures such as David Namdar (Galaxy Digital co founder), Russell Read (ex CIO from CalPERS/Deutsche), and Saad Naja (former Kraken director), signalling serious institutional intent.

  • Institutional Entry for US Investors
    Once listed, the vehicle will allow traditional investors to gain regulated exposure to BNB holdings without handling tokens directly themselves.

Why This Is Significant

  1. BNB Joins Institutional Asset Ranks
    With BNB often topping the list of blockchain ecosystem tokens, the treasury firm positions it alongside #BTC and #ETH as a viable treasury asset for corporates and institutions.

  2. Enhanced Market Credibility
    The corporate treasury model widely seen with MicroStrategy helps foster institutional trust. A public listing backed by industry veterans further lends legitimacy to the BNB ecosystem.

  3. Bridges TradFi & DeFi
    By structuring as a regulated, publicly traded vehicle, the initiative links traditional capital markets with cryptocurrency assets offering regulated access to BNB exposure.

The Broader Context

  • Other BNB Treasury Moves
    Several entities plan similar strategies: Build & Build Corporation aims to raise $100 million, Nano Labs has already acquired $50 million in BNB, targeting a $1 billion position onshore.

  • BNB Market Behaviour
    Following the BNB treasury news, the token, trading around $670 (slightly below its $788 all time high), showed resilience closing near $665–$670, with whales accumulating and price breaking an ascending triangle pattern.

  • On‑Chain Strength
    BNB Chain now sees substantial activity: over 42% of all on‑chain transactions occur there, and more than $5.7 billion is locked in DeFi and staking underlining growing ecosystem utility.

Potential Impact and Future Outlook

  • Institutional Inflows
    With a public vehicle in place, US institutional capital may flow into BNB similarly to Bitcoin or Ethereum treasury models offering diversification and regulated entry.

  • Ecosystem Expansion
    As treasury firms accumulate BNB and invest in its chain, the token’s role as both collateral and yield-bearing asset strengthens a virtuous cycle for ecosystem development.

  • Price Implications
    If investor interest surges, BNB could challenge its previous high of $788. A sustained rally past $665–$670, especially on depth and volume, may trigger a test of the next resistance around $733.

Final Take

The creation of a US listed BNB Treasury Company marks a pivotal moment in cryptocurrency’s institutionalisation. With strong backing from YZi Labs and seasoned leadership, the initiative aims to deliver regulated exposure to BNB for US investors, mirroring the success of Bitcoin and Ethereum treasuries. If executed well, this launch could accelerate mainstream adoption, bolster ecosystem legitimacy, and push BNB toward new all time highs.