The European Securities and Markets Authority (ESMA) issued a warning to crypto companies on July 11, 2025, regarding misleading clients about the regulation of their products. This is another step by European authorities to mitigate risks associated with cryptocurrencies. The new EU regulation MiCA includes measures to protect investors, including rules regarding the safekeeping of client assets and handling complaints. However, ESMA notes that offering both regulated and unregulated products on the same platform creates risks, as clients may not be aware of which products are not protected by MiCA. Some companies use their regulated status as a marketing tool, contributing to confusion.

The regulator emphasizes that crypto companies must not mislead clients by positioning products as regulated when they are not. This warning is related to global concerns about investor risks, underscored by the collapse of platforms such as FTX in 2022. ESMA has also published guidelines on the qualification of personnel for assessing crypto companies and conducted a review of the licensing process in Malta, identifying shortcomings.

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