In a market where thousands of projects already exist – with more launching every other day – attention can be a hard asset to secure. This is where crypto public relations (PR) agencies come in. But what exactly does crypto PR mean?
What is Crypto PR?
At the core, crypto PR is a specialized branch of public relations focused on promoting and managing the reputation of blockchain and cryptocurrency-related businesses, projects, companies, or individuals. It involves strategic communication to build credibility which leads to brand trust, attract investors, engage communities, and navigate the highly volatile and regulatory-sensitive crypto market.
Some of the core functions that crypto PR agencies undertake on behalf of their clients include drafting press releases, securing organic media coverage, managing the public perception and building trust with target audiences through crypto-native marketing strategies.
How Crypto PR Differs From Traditional PR
While the functions may sound similar to what traditional PR firms practice, crypto PR is different since it requires more than just networks to get your project in front of the right audience. The best crypto PR agencies out there have one major unique advantage over newer and less popular firms – experience.
In other words, you’re better off with a crypto PR agency whose team has a combination of deep networks and fine knowledge of the Web3 ecosystem. Concepts like tokenomics, NFTs, DeFi, RWA as well as more nascent areas of innovation such as DePIN should be easy for them to digest and build narratives based on the latest trends. At the same time, it is worth acknowledging that crypto PR is not a one-size-fits-all solution; different agencies have varying strategies and areas of focus.
The next section of this guide will highlight the top 5 expert picks in 2025 based on several factors, including the scope of services, experience, reputation, performance, media reach, partnerships and client success stories.
Expert Picks: The Best Crypto PR Agencies
Here is a quick overview of the top 5 crypto PR agencies, the different services they offer and noteworthy clients:
Chainstory – Best Crypto PR Agency in 2025
Based in Tel Aviv, Israel, Chainstory is a leading crypto PR agency. While this agency was established in 2023, the firm’s leadership has a deep experience in providing crypto businesses with PR and marketing solutions since 2016. One of the unique selling points is Chainstory’s results-driven model; instead of monthly retainers, they work on a set amount of deliverables per package which means clients know what to expect when they sign up for the service.
What further sets this crypto PR agency apart is its robust network of connections, with both co-CEOs, Afik Rechler and Tal Shmuel Harel, having been active in the space even before the ICO boom.
Over its period of existence, Chainstory has been an instrumental PR and marketing partner of several top crypto businesses, including Dune where they collaborate to step up onchain data communications. Other notable clients and partners include Algoz, Oobit, BIT Exchange, Bitrue, OORT, Bitvavo, Masterkey VC and more.
Key services:
Public Relations
Content Marketing
Thought Leadership
Online Reputation Management
Search Engine Optimization
Melrose PR – Onchain Communications Firm
Next up on the list is Melrose PR which touts itself as the ‘original onchain communications firm’. Founded in 2012, this crypto PR agency has solidified its reputation as one of the oldest crypto PR marketing firms. This experience has earned Melrose strong connections within the crypto space, including with leading Web3 media sites such as Cointelegraph, Decrypt, Blockworks as well as more established tradfi outlets like Financial Times, Fortune and the International Business Times.
Melrose also enjoys a deep expertise in crypto which is a key factor in the success of PR and marketing strategies. The firm’s experience spans several top names in crypto, including BitGo, Arcade, Foresight Ventures, Cipher Trace and blocknative.
As for the key services, Melrose invites prospective clients to bring their technology while they work on spotlighting the message on centre stage through:
Strategy
Press Relations
Thought Leadership
Content
Proleo.io – Multi-disciplinary Crypto Marketing Agency
Proleo.io is an award-winning crypto PR agency that has been around for more than four years, completing 500+ projects as per the latest metrics on their website. Notably, Proleo.io doesn’t serve the crypto ecosystem alone; the marketing services also cover Fintech firms that are looking for a solid PR marketing strategy, targeted engagement and content creation support.
Whether you’re looking to fundraise a new project through token sales or announcing a major funding round, this crypto PR agency has an experienced team of experts that understand the nuances involved in the crypto marketing cycle. The team is capable of supporting token sales, DeFi & DAO, GameFi, NFT & Metaverse marketing. Some of the notable case studies featured in Proleo’s success stories page include OKX, Telos and VaporDEX.
Key services:
Social media management
KOL’s & Influencers
AMA/Podcast
SEO Package
Crypto Exchange Listing
FinPR – The Blockchain PR Agency for Web3
FinPR touts itself as a blockchain PR agency for Web3, DeFi, NFT, Fintech and metaverse marketing. This is another early entrant in the crypto PR marketing space; the Dubai-based agency was launched in 2017 and is open to clients from all over the world. What stands out about FinPR is the firm’s digital marketing proficiency and wide network which includes a list of over 400 media outlets where they can place content.
It is also worth highlighting that FinPR covers 30+ crypto PR and marketing related services, making it a leading one-stop solution for projects in the Web3 space. Over its 7 years of existence, the agency has extended its range of services to 500+ clients, complemented by a network of 700+ crypto and Web3 influencers. Prominent crypto companies that FinPR has worked with include Revuto and Polkadex.
Key services:
Editorial publications
Press releases
Personal branding
Crypto copywriting
DeFi PR
Crypto Web Design
x10 Agency – Full Turn-key Crypto PR Solutions
To close off the top 5 crypto PR agency list is x10 Agency, a full-service crypto marketing and PR firm that focuses on delivering turn-key solutions. The agency has been around since 2016, working with projects across different crypto niches; this includes during the IEO/ICO and STO mania as well as more recently in the DeFi, NFTs and metaverse boom.
X10 agency is one of the select crypto PR firms that has had the opportunity to create and execute marketing strategies for NFT gaming innovations. Notable mentions include killabears, Hacken.ai, Avatara, Goons of Balatron, Orbcity and House of Humsters. Media partners that have featured x10 agency’s content include Coindesk, Benzinga, Fortune, Wired and Forbes.
Coming down to the services, x10 agency’s turn-key crypto PR solutions include:
Full setup (Whitepaper and pitchdeck creation)
PR & Influencer marketing
Community management
Promotion and paid traffic
Collabs and partnerships
Why Should You Hire a Crypto PR Agency?
So, why should you hire a crypto PR agency in the first place? One of the biggest advantages is access to industry media relationships that would take months (or years) to build in-house. Crypto PR agencies also bring a strategic, outside perspective, helping refine your messaging for different audiences — from investors to end users.
Most importantly, a good crypto PR agency can amplify your organic visibility, land awesome thought leadership items for your company’s leadership, and support with crisis communications when needed. Instead of stretching your internal team thin or distributing a sponsored labeled crypto press release, you benefit from a dedicated group that knows how to earn media coverage that readers will trust, while protecting your brand’s long-term reputation. Crypto PR agencies also understand how to position your project within the fast-changing Web3 narrative, ensuring relevance and credibility.
How to Determine the Best Crypto PR Agency
Settling on the ideal crypto PR firm means evaluating several factors, below are some of the most important ones:
Experience in Web3: Look for agencies with a proven track record in crypto, DeFi, NFTs, or your specific niche.
Media Reach: Assess the quality and tier of media outlets they consistently place clients in.
Strategy Alignment: Ensure their approach matches your goals — whether it’s thought leadership, user acquisition, or investor outreach.
Client Success Stories: Ask for case studies or past campaign metrics.
Transparency & Communication: A reliable agency will offer clear timelines, reporting, and regular updates.
Conclusion
As mentioned in the introduction, attention is a valuable asset in today’s fast-moving crypto space. Standing out requires more than just a great product, it demands a strong narrative, strategic visibility, and consistent engagement. Crypto PR firms are specifically tailored to assist projects to attain these goals with ease and a sustainable strategy. The few mentions in this guide are the ones that currently stand out but there are more crypto PR firms out there, each with its own strengths and specialities.