Snoop Dogg's NFT collection on Telegram "sold out" in just half an hour

The NFT collection of Hip-hop legend #SnoopDogg was completely sold out in 30 minutes on Telegram, generating millions of USD and demonstrating the vitality of NFTs, especially when tied to applications with large communities.

Success on Telegram's TON platform

Telegram founder Pavel Durov praised this success, while announcing that the minting blockchain and secondary market will launch on the platform in the next three weeks. Nearly one million NFTs, inspired by Snoop Dogg's iconic style and linked to his new song "Gifts," were sold through the "Send Gifts" feature in the Telegram app, priced from 200 to 15,000 Stars.

Positive signals for the NFT market and TON

Although the market #NFT​ has cooled significantly since 2021, analysts believe this collection proves that NFTs still have potential, especially airdrop NFTs and those with utility. Ryan Yoon, a senior analyst at Tiger Research, stated that this is not just a simple collaboration but the result of a strong multichannel marketing strategy.

This success also reinforces the position of The Open Network (TON), Telegram's blockchain, which has surpassed a valuation of 1 billion USD due to the increased use of mini-apps, wallet integration, and NFT activities within the app. On Telegram, NFTs are used directly in the app and can be gifted within the social ecosystem, creating real value through features such as custom stickers and profile personalization, turning Telegram into a viable marketplace for functional NFT applications. #anhbacong