Donald Trump Jr. invests in media company building Bitcoin treasury

Donald Trump Jr. has invested nearly $3.3 million in #ThumzupMedia Corp., an AI marketing application company that is building a Bitcoin treasury. This investment marks the Trump family's next step into the cryptocurrency market.

Thumzup Media and the Bitcoin Treasury strategy

Thumzup Media is a platform that allows influencers to market products. The company began accumulating Bitcoin in November 2024, after Bitcoin spot ETF funds were approved. CEO Robert Steele stated that Bitcoin is "a great asset to complement our treasury strategy" due to its limited supply and inflation resistance.

Currently, Thumzup holds 19.11 $BTC (worth over $2.1 million) and has just completed a $6 million stock issuance, most of which will be used to purchase more Bitcoin. The company also plans to raise $200 million to expand its treasury strategy.

The Trump family and Crypto influence

An increasing number of businesses related to the Trump family #TRUMP are participating in the Bitcoin race and expanding their influence in the crypto market. Dominari has invested in Bitcoin ETF funds, Eric Trump has joined the advisory board of Metaplanet (a company actively accumulating Bitcoin), and Truth Social (part of Trump Media) has filed an S-1 with the SEC to establish a new ETF fund investing in BTC, ETH, SOL, CRO, and $XRP .

Bloomberg reports that since Donald Trump was elected President, the Trump family has earned at least $620 million from crypto-related activities, raising their total assets to around $6.4 billion, with digital assets accounting for up to 9% of their portfolio.