Rap legend Snoop Dogg has once again shaken the crypto world. His latest NFT collection on Telegram Gifts sold out in just 30 minutes, generating an impressive $12 million in revenue, according to Telegram CEO Pavel Durov.
Nearly 1 million NFTs, divided into five collectible tiers, allowed fans to own a piece of Snoop’s iconic style — and the market reacted instantly. Global NFT sales volume jumped by 7.75% following the launch.
💎 Five Tiers, One Result: A Total Sell-Out
The collection featured 996,000 NFTs across five levels:
🔹 Westside Sign – 12,000 NFTs at 10,000 TON ($150)
🔹 Low Rider – 24,000 NFTs at 5,000 TON ($75)
🔹 Snoop Cigar – 120,000 NFTs at 1,000 TON ($15)
🔹 Swag Bag – 240,000 NFTs at 500 TON ($7.50)
🔹 Snoop Dogg – 600,000 NFTs at 200 TON (~$3)
Premium tiers sold out in under two minutes:
Westside Sign: 1 minute 47 seconds
Low Rider: 1 minute 52 seconds
All other categories followed quickly. The NFTs are now actively trading on TON’s secondary markets, with official minting and trading to launch in 21 days.
🎵 Music, Visuals, Community – Telegram Gifts as an NFT Experience
The campaign also featured a new Snoop Dogg track titled "Gifts", complete with a music video that includes every NFT from the collection. Fans across social media are calling the collaboration between Snoop and Telegram “legendary.”
Launched in January, the Telegram Gifts platform has shown strong performance:
The debut drop Plush Pepe has a current floor price of 4,200 TON (~$11,886)
Market cap across all collections has exceeded $200 million
Total trading volume has passed $122 million
Telegram Gifts NFTs also offer unique utility — they can be worn as profile items, making them social collectibles with identity value, not just speculative assets.
🧠 Snoop Dogg: A Long-Time Crypto and NFT Trailblazer
Snoop’s crypto journey began back in 2013, when he sold albums for Bitcoin. Since then, he has:
Launched his first NFT drop A Journey with the Dogg (2021)
Revealed himself as NFT collector Cozomo de’ Medici
Acquired top NFTs like Bored Apes and CryptoPunks
Built the Snoopverse in The Sandbox metaverse
Collaborated on Cardano’s Clay Nation
Purchased Death Row Records with the goal of making it an NFT-only music label
Released the Passport Series in 2023, offering special NFT access to exclusive content
His Telegram NFT drop is a natural continuation of his deep Web3 journey.
🚀 Summary: Snoop Dogg x Telegram = NFT Success Story
Snoop Dogg’s collaboration with Telegram sparked a massive win, reviving optimism across the NFT space. The near-instant sell-out of nearly 1 million NFTs proves that celebrity-backed digital collectibles still draw massive demand — especially when paired with an emerging platform like Telegram Gifts.
#nft , #SnoopDogg , #NFTCollection , #TON , #CryptoNews
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