According to CoinWorld, on July 9, Bitget announced that it became the first crypto sponsor of the European music festival UNTOLD, and will participate in the tenth anniversary celebration 'UNTOLD X' to be held in Romania this August as well as a special event in Dubai at the end of the year. This year's event is expected to attract over 400,000 attendees, and both parties will focus on the integration of Web3 and music culture to provide a more immersive Web3 live experience for global users.
As one of the three major music festivals in the world, UNTOLD enjoys an international reputation, attracting numerous top artists to perform each year, including Imagine Dragons, Lenny Kravitz, and others. This year's 10th anniversary edition will feature a star-studded lineup led by Post Malone, Armin van Buuren, Tiësto, and Martin Garrix.
This collaboration also continues Bitget's ongoing exploration in the field of cross-industry cooperation. Following La Liga, the World Motorcycle Championship (MotoGP), Bitget is continuously introducing Web3 elements into more mainstream cultural scenes, attempting to establish broader connections between digital assets and popular culture through participation in global music festivals and other forms.