According to CoinWorld on July 9, the national clothing chain brand Mac House announced its specific cryptocurrency asset investment plan on July 9, planning to start purchasing Bitcoin (BTC) from September 17, 2025. The investment strategy will primarily use a regular fixed amount 'dollar-cost averaging' method, while flexibly adjusting the timing and amount of purchases during significant market downturns.
The funds for this investment come from a third-party directed capital increase completed by the company on June 19, which raised more than expected. An additional 915 million yen was added on top of the initially planned investment of 800 million yen, bringing the total investment amount to 1.715 billion yen. The main investor in this capital increase, EVO FUND, has previously supported several Japanese companies in implementing Bitcoin treasury strategies, including MetaPlanet and Remixpoint.
Previously reported, the Japanese clothing chain brand Mac House announced its entry into the Bitcoin mining sector.

#BTC