According to news from Deep Tide TechFlow on July 9, as reported by Coindesk Japan, Japanese clothing retailer Mac House announced its specific execution plan for crypto asset investment. The company will begin purchasing Bitcoin on September 17, 2025, primarily using a dollar-cost averaging strategy for regular fixed purchases, and will flexibly adjust the timing and amount of purchases during significant market downturns.
This investment is funded by a third-party private placement completed on June 19, with a total investment amount of 1.715 billion yen. EVO FUND, responsible for this financing, has also supported Japanese companies such as Meta Planet and Remix Point in implementing similar Bitcoin reserve strategies.
Previously, it was reported that Mac House announced a comprehensive collaboration with the crypto mining company Zero Field to enter the Bitcoin mining sector.
