Key Takeaways:
Murano Global secures $500M via equity deal to build a Bitcoin treasury reserve.
The firm has already acquired 21 $BTC and joined the “Bitcoin for Corporations” alliance.
Plans include BTC-based payments, loyalty rewards, and real estate asset rebalancing.
Murano Global, a Nasdaq-listed real estate and hospitality firm, has announced a major strategic shift by allocating up to $500 million toward building a Bitcoin treasury. This move, backed by a Standby Equity Purchase Agreement (SEPA) with Yorkville Advisors, positions Murano among a growing list of traditional companies embracing digital assets to enhance capital efficiency and hedge against inflation.
Bitcoin as a Treasury Asset
Murano has already acquired 21 $BTC as part of its initial allocation and plans to expand its holdings over time. CEO Elias Sacal described Bitcoin as a “transformative asset” that strengthens the company’s balance sheet and supports long-term value creation. The firm’s treasury strategy reflects a broader trend of institutional adoption of crypto as a hedge against systemic risk.
Unlocking Capital Through Real Estate Rebalancing
To fund its Bitcoin purchases, Murano is rebalancing its real estate portfolio through sale-leaseback transactions and prioritizing developments for sale, such as the next phase of its Grand Island Cancun project. These steps aim to unlock capital tied up in long-term assets while maintaining operational control of its hospitality ventures.
Crypto Integration in Hospitality
Murano is also exploring Bitcoin-based payment options and BTC loyalty reward programs across its hotel and resort properties. These initiatives are designed to attract a younger, crypto-native clientele and differentiate the brand in a competitive hospitality market. The company’s Chairman’s Circle membership in the “Bitcoin for Corporations” alliance further reinforces its commitment to digital finance.
#BTCstrategy #BTC #BitcoinTreasuryStrategy
