Andrew Webley, CEO of The Smarter Web Company, took to X on Tuesday to publicly praise Metaplanet’s ongoing Bitcoin success. While subtly flexing his own firm’s progress in what’s shaping up to be a growing league of Bitcoin-focused public companies.
Responding to a post comparing the Bitcoin accumulation of both companies. Webley wrote, “I love Metaplanet and it’s an amazing company run by great people. However, I am also very proud with how The Smarter Web Company has progressed in the first few months with a Bitcoin treasury strategy.”
He added, “We all benefit from each other’s success through our shared belief in Bitcoin.” This signals a sense of cooperative competition emerging among listed companies integrating BTC into their treasuries.
BTC Accumulation Comparison Sparks Conversation
The reaction was sparked by a tweet from Adam Livingston (@AdamBLiv). He posted a side-by-side chart visualizing the Bitcoin accumulation pace of Smarter Web Company versus Metaplanet. During the early phase of each firm’s treasury strategy. While Metaplanet remains far ahead in total holdings, Smarter Web’s growth rate appears robust when scaled by market size and initial capital deployment.
Bitcoin Accumulation: Smarter Web Company vs. Metaplanet highlighted by @AdamBLiv
The timing comes just after both firms made major disclosures on July 7. Tokyo-listed Metaplanet revealed it had purchased an additional 2,205 BTC. They are bringing their total to 15,555 BTC acquired at an average of ~$99,307 per coin. The move pushed its total Bitcoin exposure to roughly $1.54 billion, achieving a year-to-date BTC yield of 416.6% in 2025.
On the same day, London-based Smarter Web Company disclosed a successful £22.9 million fundraising via share placements. CEO Andrew Webley noted the funds would support the company’s broader business goals and expand its Bitcoin treasury, part of its publicly stated “10-Year Plan.”
Shared Vision, Different Scales
While the two companies differ in size and regional focus, they are increasingly seen as key players in the institutional Bitcoin movement. Metaplanet has embraced a high-volume accumulation approach, while Smarter Web is leveraging a capital-efficient model, pairing organic growth with strategic Bitcoin allocations. Both are also using treasury BTC performance as part of their shareholder value narrative, often citing metrics like BTC Yield.
Webley’s public nod to Metaplanet adds a human layer to the evolving trend, highlighting that, despite market competition. Leaders in the Bitcoin treasury space may be aligned more by ideology than by rivalry.
The Institutional Bitcoin Era Is Getting Personal
This exchange, while subtle, underscores Bitcoin’s shift from being a retail obsession to an institutional reserve asset. Public companies adopting BTC treasuries are increasingly influencing market structure, and when CEOs respond publicly to each other’s treasury decisions. It shows how mainstream Bitcoin has become in corporate finance circles.
As more firms follow suit, these early movers like Metaplanet and Smarter Web are setting strategic precedents for Bitcoin’s role in modern balance sheets. In an industry often characterized by tribalism, moments like these suggest that Bitcoiners, in suits or hoodies, might still be playing for the same team.
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