Former player Adriano Imperador, idol of Flamengo and the Brazilian national team, launched the Imperador Token (IMPERA) on July 3. However, the crypto project devalued by 83% in less than a week. The coin registered a valuation of 9,000% in the first hours but collapsed shortly after. Analysts are now pointing to signs of a possible rug pull.
Available on Binance Smart Chain, IMPERA reached a price of $0.005715 and moved $184,000 in volume. Its market capitalization reached $5.7 million. However, limited liquidity, concentration of tokens in a few wallets, and weak community engagement have driven the price down. Currently, the market value is only $969,000, according to DexScreener.
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The current volume is around only $100 per hour. According to BSCScan, the token is distributed among 194 wallets, with 3,148 recorded transactions. The largest investor holds 5% of the supply, and another 16 wallets control between 2.7% and 4.9% of the units, with no visible movements.
The project promised social actions and utility, but the impact was minimal.
IMPERA was initially announced on the Solana blockchain, but the team opted for Binance Smart Chain at the last minute, causing delays in the launch. Additionally, the contract did not undergo certified audits, according to BSCScan.
Inspired by the STAR10 strategy, a token launched by Ronaldinho Gaúcho, Adriano's project promised social engagement. It also anticipated utility in the metaverse and the development of games and NFTs. The official page presented the token as a tribute to the career of 'Didico' and as a means to support social actions in Vila Cruzeiro, the community where the former player was born.
Despite the proposal and Adriano's active participation in promotion, IMPERA did not have a significant impact on social media. Unlike Ronaldinho's token, which prompted alerts from figures like Changpeng Zhao, founder of Binance, the Emperor's project went practically unnoticed.
The article 'Adriano Imperador's Token Plummets 83% and Raises Alarm' was first seen on BeInCrypto Brasil.
