According to TechFlow news on July 7, Business Insider reported that Murano Global Investments (NASDAQ: MRNO) has announced an enhancement of its core strategy by launching a Bitcoin (BTC) treasury program. The company has purchased 21 Bitcoins and has joined the 'Bitcoin for Corporations' alliance supported by Michael Saylor. At the same time, Murano has signed a standby equity purchase agreement (SEPA) of up to $500 million with Yorkville, which is expected to be primarily used for investing in Bitcoin.

The company will continue to develop its hotel and resort business in Mexico while exploring the acceptance of BTC payments in hotel operations and considering increasing liquidity through real estate sales and leaseback transactions to expand Bitcoin investments. Murano Chairman and CEO Elias Sacal stated that Bitcoin is a transformative asset that not only offers long-term growth potential but also enhances the company's balance sheet's ability to withstand inflation and systemic risks.