#HODLTradingStrategy

Pepe (PEPE) is a deflationary meme coin operating on the Ethereum blockchain. It was launched in April 2023 as a tribute to the "Pepe the Frog" internet meme, which gained significant popularity in the early 2000s. Unlike many cryptocurrencies that aim to provide specific utility or solve real-world problems, Pepe's primary purpose is to leverage the cultural recognition of the meme and position itself as a notable meme-based digital asset.

Its popularity in the crypto world stems from several factors:

Firstly, its connection to the iconic "Pepe the Frog" meme provides instant recognition and resonates with a wide audience familiar with internet culture. This cultural tie fosters a strong, community-driven spirit, often seen with meme coins.

Secondly, Pepe adopted a "no-tax policy" for transactions, making it appealing for traders looking to avoid additional fees on decentralized exchanges. It also initially incorporated a deflationary mechanism, where a small percentage of tokens are burned with each transaction, and a redistribution system that rewards long-term holders, although some of these features have been subject to discussion and change.

Finally, the speculative nature of meme coins plays a significant role. Like Dogecoin and Shiba Inu, Pepe has experienced considerable price volatility, attracting investors seeking high-risk, high-reward opportunities and those who enjoy the "fun" aspect of investing in internet phenomena. Its rapid rise in market capitalization, fueled by social media hype and community engagement, further solidifies its position as a prominent meme coin.