All this information, all these leaderboards, all this noise, all these signals will mean nothing if, in the end, people do not want to use your product or service.
For example, you cannot ask Mr. Beast to promote a product that does not exist. He can bring all the eyes, all the attention, all the influence, but if the product is bad, it will fail regardless of anything.
Crypto, in particular, struggles with this, and will continue to struggle, because only a handful of projects truly succeed in the long run.
Most top creators will work directly with these solid projects or through platforms like Kaito, while others will go on to build their own products.
This is how I see it evolving in the near future.
We already have some examples of this.
