SRM Bets Big on TRON : $100M Staking Push Signals Shift Toward Blockchain Dividends
Few could’ve predicted that the company once known for selling Disney-themed toys would become one of TRON’s largest corporate backers. But #SRM Entertainment is doing just that—with a $100 million stake in TRON and a strategic partnership with Justin Sun, SRM is pivoting from plush to protocol.
On June 30, the Florida-based firm locked 365 million TRX—worth approximately $100 million—into JustLend, TRON’s decentralized lending platform. This move, announced via press release, is designed to earn up to 10% annual yield by combining traditional staking with Tron,s energy rental system.
The bold maneuver follows SRM’s earlier allocation of $100 million in treasury funds to $TRX positioning the publicly traded company as the largest holder of TRON among its peers.
Why TRON?
SRM’s aggressive pivot is rooted in TRON’s rising influence across two fast-growing sectors: stablecoin settlements and decentralized finance (DeFi) yield strategies.
With over $80 billion in dollar-pegged stablecoins—primarily USDT—#TRON has become the dominant network for cross-border transactions, especially in emerging markets. Its low fees and energy rental features make it attractive for institutions seeking yield-generating strategies.
For SRM, this shift is about more than profits. It’s a deliberate evolution from a legacy toy company into a blockchain-forward treasury model with real-world applications.
By staking its 365 million $TRX
through JustLend, SRM taps into two yield streams: ~5–6% from staking rewards and the rest from energy rentals—where users pay to access TRON’s computational bandwidth.
Combined, these mechanisms could yield close to 10% annually—far exceeding traditional returns. For context, Apple’s $160 billion treasury earns ~4.3%–4.7% in dollar-denominated instruments.