Vanadi Coffee’s €1B Bitcoin strategy mirrors MicroStrategy’s playbook, aiming to pivot from losses to crypto-driven treasury growth.
Backed by new investors and a Bit2Me partnership, Vanadi is positioning Bitcoin as its primary reserve despite operational limitations.
The café chain’s bold move into crypto highlights a rising corporate trend amid inflation fears and a $3.5T crypto market expansion.
Spanish coffee chain Vanadi Coffee has launched a bold plan to invest up to €1 billion in Bitcoin. The move aims to transform the café operator into Spain’s largest Bitcoin-listed firm. Inspired by MicroStrategy’s success, Vanadi is now shifting from espresso to crypto in a massive business pivot. This development follows a turbulent 2024, where the firm posted losses of €3.3 million—a 15.8% increase from 2023.
Besides the financial struggles, the announcement sparked investor excitement. Vanadi’s shares on BME Growth more than tripled in June alone. The company has already acquired 54 BTC, worth about $5.8 million at current market prices. Vanadi plans to hold Bitcoin as its primary treasury asset. Consequently, this decision puts the firm among a growing list of global businesses integrating Bitcoin into their financial strategies.
Backing and Partnerships Bolster Ambition
In May, Vanadi revealed two potential investment deals worth up to €50 million. One came from a software consulting firm based in Alicante. The other was from Alpha Blue Ocean, a family office that has deployed €1.5 billion across 15 countries. Additionally, Vanadi has teamed up with Bit2Me as its exclusive liquidity and custody partner.
Moreover, the company’s aggressive shift follows global trends. Bakkt, a U.S.-based custody firm, also announced a plan to invest $1 billion in Bitcoin. However, Vanadi’s size raises questions. With only six coffee outlets, the scale of its crypto ambitions stands out starkly.
High Risk, High Reward Landscape
The transition marks a turning point in Vanadi’s corporate identity. However, analysts warn of risks. Vanadi lacks crypto experience and operates with slim margins. Hence, its management faces a steep learning curve in navigating this volatile market. Moreover, Spain's regulatory stance on digital assets remains conservative, adding complexity to the company’s roadmap.
Despite this, Vanadi joins a list of firms using Bitcoin as a hedge against inflation. The broader crypto market now exceeds $3.5 trillion. Driving this growth are trade tariffs, geopolitical tensions, and confidence in Bitcoin’s fixed supply.
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