Vanadi Coffee will invest up to €1 billion in Bitcoin to shift its financial strategy and boost its treasury.
The company already holds 54 BTC as part of its plan and has seen its stock triple during June.
Vanadi faces high risks due to losses in 2024 and limited crypto experience despite strong investor interest.
Shareholders of Vanadi Coffee have approved a plan to invest up to €1 billion in Bitcoin. The decision came during a vote on June 29, reflecting the company’s effort to reshape its financial outlook. The coffee chain, listed on BME Growth, operates six outlets in Alicante, Spain.
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Vanadi has already acquired 54 BTC, valued at roughly $5.8 million. The company intends to gradually increase its holdings as part of a broader treasury strategy. The move positions Vanadi as Spain’s largest Bitcoin-holding firm.
Stock Surges Despite Ongoing Financial Losses
Shares of Vanadi have more than tripled in June following the investment announcement. Despite this market enthusiasm, the company reported losses of €3.3 million in 2024. This marks a 15.8% increase in losses compared to the previous year.
The strategy mirrors efforts by companies like MicroStrategy and Metaplanet, which have adopted Bitcoin as their main reserve asset. Vanadi aims to follow a similar path to stabilize its operations and gain investor confidence.
Strategic Partners and Capital Backing
In May, Vanadi received two investment proposals totaling up to €50 million. One offer came from a local software consultancy, while the other was from Alpha Blue Ocean. The latter has invested over €1.5 billion across 15 countries.
To support its Bitcoin holdings, Vanadi has partnered with Bit2Me for liquidity and custody services. Bit2Me will act as the exclusive provider for this role, ensuring secure management of Vanadi’s digital assets.
Corporate Bitcoin Trend Continues in 2025
Vanadi’s plan reflects a growing corporate interest in Bitcoin amid macroeconomic shifts. Several firms, including Bakkt, have announced similar treasury strategies. Bakkt recently disclosed its plan to invest up to $1 billion in Bitcoin.
Bitcoin’s appeal has grown as global trade pressures rise. Companies are increasingly turning to it as a hedge against inflation and currency devaluation. The broader crypto market has surged past a $3.3 trillion valuation in 2025.
Uncertainty Surrounds Execution and Long-Term Results
Although the interest in the investor is large, the size of Vanadi is small, and the company does not have experience in crypto. Analysts in the market are wary of the risk attached to the volatility of Bitcoin. Bitcoin is still approximately 30% more volatile than other conventional financial assets.
Vanadi’s decision signals a bold shift in corporate treasury management. Its success now depends on disciplined execution and market conditions.
