On June 29, the coffee chain in Spain, Vanadi Coffee, officially approved the plan to implement a Bitcoin reserve strategy with an investment budget of up to 1 billion Euros (approximately 1.1 billion USD). This makes Vanadi Coffee one of the first companies in Spain to use Bitcoin as a main reserve asset.
Bold decision amid financial difficulties
This plan was approved in the context of the company facing financial difficulties, with a loss of 3.3 million Euros in 2024. However, the announcement of the investment plan into Bitcoin immediately helped the company's stock triple compared to before on June 4.
According to the announcement, #VanadiCoffee bought 20 Bitcoin in June 2025 at an average price of 93,444 Euros per Bitcoin and is storing them through partner Bit2Me. Currently, Vanadi Coffee owns a total of 34 Bitcoin.
With this strategy, Vanadi Coffee wants to learn from large companies like Strategy or Metaplanet, entities that have redefined the business model by accumulating Bitcoin as their main reserve asset. Vanadi Coffee believes that "Bitcoin will not only be a profitable investment but also a tool to strengthen the company's financial power in the future."
Diverse financial plans and challenges ahead
In addition to Bitcoin, Vanadi Coffee is also implementing other investment plans. In May, the company announced two investment proposals worth a total of 50 million Euros from a software consulting firm and from Alpha Blue Ocean, a family investment fund. These funds are expected to supplement capital, helping the company overcome difficulties.
Vanadi Coffee's shift to Bitcoin reserves reflects the global trend and shows a change in how traditional companies perceive the value of cryptocurrencies. While large tech companies and investment funds are rushing into Bitcoin, the decision of a coffee chain like Vanadi Coffee is bold but full of potential.
However, with a small scale and lack of experience in the cryptocurrency field, Vanadi Coffee will face numerous challenges, which may hinder the company's great ambition to use Bitcoin as a reserve asset. #anhbacong