After #X超级应用转型 , we might not only trade cryptocurrencies on Binance, but also directly book rides, order takeout, and even reserve travel packages. Doesn't this feel a bit like Alipay or WeChat? In fact, Binance's move towards a 'super app' has a pretty deep logic behind it. The competition among cryptocurrency exchanges is fierce, and relying solely on trading fees has a very obvious ceiling. Binance wants to use the 'super app' approach to keep users within its ecosystem and increase user stickiness, which in the internet industry is called 'traffic monetization.' Moreover, the popularity of DeFi (decentralized finance) has also provided more possibilities for the 'super app.' In the future, we can directly use cryptocurrencies to pay various living bills on Binance, and even participate in various DeFi projects. Just thinking about it feels convenient!
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