#XSuperApp Elon Musk, owner of Twitter, is rebranding the platform as “X,” aiming to create a superapp that combines communication and financial services. Leveraging Twitter’s infrastructure, “X” will offer fintech features like payments and banking, with a launch expected by the end of 2023.

Musk announced the logo change to “X” as part of his vision to build an “app for everything.” The X app, integrating Twitter’s framework with x.com, will enable users to communicate, access multimedia, and manage their financial world.