The social media platform X, formerly Twitter, is getting closer to its ambition of becoming Elon Musk's 'super app.' According to the latest confirmation from CEO Linda Yaccarino, users will soon be able to trade, invest, and manage personal finances directly within the app.

🏦 X Money Officially Launches – In Partnership with Visa

At the center of this financial move is X Money, an e-wallet and peer-to-peer payment platform, expected to launch later this year in the U.S. Developed in collaboration with Visa, X Money will allow users to:

  • Tip content creators

  • Shop for goods and services

  • Store value, send and receive money

  • Conduct financial transactions and investments without leaving the app

Ms. Yaccarino stated that users will be able to 'manage their entire financial lives' on X – from splitting dinner bills to investing in stocks or digital assets.

📈 Revenue Growth – But Still Below Pre-Musk Levels

According to data from eMarketer, X is projected to achieve $2.3 billion in revenue in 2025, up from $1.9 billion in 2024. However, this figure is still far lower than the $4.1 billion globally that Twitter achieved in 2022 – just before Musk took over.

Despite its strong expansion, X faces many legal challenges. The shift to the financial sector means the company could face intense scrutiny over:

  • Financial Licenses

  • Regulatory Compliance

  • User and Transaction Monitoring Mechanisms

Regarding advertising, Ms. Yaccarino stated that 96% of former advertisers have returned since 2022. However, many in the industry remain skeptical, especially in light of X being embroiled in an antitrust lawsuit against the Global Alliance for Responsible Media (GARM), which accuses the organization of inciting a boycott of X under the guise of a 'safety initiative.'

Some brands, like Unilever, have been removed from the lawsuit list after they resumed advertising in October 2024. However, reports indicate that some advertisers feel pressured to return – with some warned they could face lawsuits if they do not spend ad money.

🤖 Controversial Sale of X to xAI

Recently, Elon Musk made a surprising move: selling X back to the AI company he founded – xAI, in a deal valuing $80 billion in stock, while also transferring X's $12 billion debt to xAI.

This move raises many legal and financial concerns, especially after a judge refused to dismiss a shareholder lawsuit related to the initial Twitter acquisition deal. Many experts, like Adam Cochran, believe Musk may be 'overvaluing xAI to legitimize the transfer of debt and user data.'

📌 Conclusion: X is on the Path to Becoming a Super App

Despite controversies and challenges, Musk's vision of an 'everything app' – where users can communicate, spend money, earn money, and invest – is gradually becoming a reality. With the launch of X Money, integrated with Visa, and significant moves in AI through xAI, X is no longer just a social network but is transforming into a comprehensive tech-financial platform.