#X超级应用转型

The Super App is a multifunctional integration platform where users can complete various daily digital activities within a single application, such as social chatting, payments, shopping, ride-hailing, ticket booking, gaming, and more. Examples include WeChat in Asia, Grab in Southeast Asia, and GoJek in Indonesia.

The transformation direction of X is just that: evolving from a platform of "posting + replying" into a comprehensive platform that integrates financial technology (FinTech), generative AI, audiovisual media, and digital identity systems.

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II. Key Steps of Transformation

1. Brand Renaming and Platform Positioning Restructuring

In 2023, Musk officially renamed Twitter to "X," symbolizing its break from the past and emphasizing its ambition to become a "universal application." As a brand, "X" echoes his early payment platform X.com and hints at plans for future integration of payment functions.

2. Integration of Payment and Financial Services

X is actively applying for financial licenses in multiple states, aiming to allow users to transfer money, make payments, and even manage investment portfolios directly within the platform. This is not only an imitation of PayPal but also has the potential to develop into a gateway for decentralized finance (DeFi).

3. Launching Monetization Mechanisms for Creators and Advertising Optimization

To attract creators and businesses, X has established systems such as "paid subscriptions," "advertising revenue sharing," and "premium content promotion," and is gradually introducing AI algorithms to accurately distribute content, enhancing engagement and revenue potential.