According to Philippe Meyer, head of digital and blockchain solutions at BBVA Switzerland, he recommended his wealthy clients to allocate between 3% and 7% of their portfolios to cryptocurrencies. Reportedly, this advice aims to boost returns without exposing investors to excessive risk.

BBVA began executing cryptocurrency operations in 2021 for a handful of clients. By September 2024, Meyer claims that the bank had started formally recommending a 3% allocation in #Bitcoin in balanced portfolios.