BBVA’s private bank recommends 3%–7% crypto allocation based on client risk profiles, marking a rare advisory move from a major European bank.
Philippe Meyer confirmed that Ethereum and Bitcoin are included in BBVA’s current portfolio advice, with more cryptocurrencies to follow this year.
BBVA has shifted from executing crypto requests to offering proactive investment guidance, with wealthy clients responding positively to the new strategy.
Spain’s BBVA is advising wealthy clients to allocate up to 7% of their portfolios to Ethereum investment and other cryptocurrencies. The guidance reflects a broader shift among financial institutions cautiously engaging with digital assets.
https://twitter.com/Ethprofit/status/1935290722887889250
BBVA Private Banking Pushes Strategic Crypto Exposure
BBVA’s private banking arm is now officially guiding high-net-worth clients to invest 3% to 7% of their portfolios in cryptocurrencies, depending on risk appetite. Philippe Meyer, Head of Digital and Blockchain Solutions at BBVA Switzerland, revealed the development during the DigiAssets conference in London.
“With private customers, since September last year, we started advising on bitcoin,” Meyer stated. “The riskier profile, we allow up to 7% of (portfolios in) crypto.”
Meyer also clarified that this is not simply the bank executing client requests but proactive advisory. He added that the service currently covers Bitcoin and Ethereum, with plans to expand later in the year.
Ethereum and Bitcoin Form BBVA’s Current Advisory Framework
The bank has moved from crypto execution-only services to full portfolio advice. “If you look at a balanced portfolio, if you introduce 3% you already boost the performance,” Meyer said. “At 3% you are not taking a huge risk.”
This measured approach signals BBVA’s confidence in the potential of Ethereum investment as part of a diversified strategy. While the advisory is currently limited to private clients, the development places BBVA among a small group of global banks openly encouraging crypto exposure.
According to Meyer, “Clients had been receptive so far to the advice,” underscoring growing interest among BBVA’s private banking clients. The advisory marks a key milestone, as most banks still refrain from promoting direct crypto exposure.
Regulatory Landscape and Market Trends Influence Institutional Strategy
Despite continued regulatory warnings about cryptocurrency risks, BBVA’s new guidance stands out. The European Securities and Markets Authority previously stated that 95% of EU banks do not engage in crypto activity. BBVA, however, is clearly taking a different stance.
Speaking to Reuters on the sidelines of the event, Meyer noted, “BBVA was one of the first large global banks to advise its wealthy clients to buy cryptocurrencies.” He also confirmed the bank has been executing crypto transactions since 2021.
With Ethereum investment becoming part of formal client strategy, BBVA’s shift reflects increasing confidence in crypto's role within modern portfolios.
The post Spain’s BBVA Advises Wealthy Clients to Allocate 7% to Crypto Assets appears on Crypto Front News. Visit our website to read more interesting articles about cryptocurrency, blockchain technology, and digital assets.
