Mike Ermolaev, founder of Outset PR, advocates for a shift in the crypto PR landscape, moving away from vague promises to data-driven strategies. A recognized market analyst, Ermolaev emphasizes that traditional PR focuses too much on visibility rather than effectiveness. He critiques the reliance on performative tactics, like costly billboard campaigns, which lack measurable outcomes. Instead, he proposes a model where tracking media engagement reveals market trends, acting as an early-warning system for shifts in investor sentiment. His agency prioritizes understanding narrative momentum, particularly in volatile sectors like memecoins, where media traction often precedes price movements. By adapting campaign strategies to market cycles, Outset PR aims to align storytelling with investor sentiment. As the market evolves, Ermolaev notes that PR should reflect deeper insights rather than mere visibility, advocating for clarity and precision in communication. This approach not only enhances trust but also aligns with the dynamic nature of the crypto market, ensuring that PR efforts resonate meaningfully with audiences. Read more AI-generated news on: https://app.chaingpt.org/news