The major shareholder of Pop Mart has reduced their holdings and cashed out, and all members of the board of directors have also chosen to secure their profits. This phenomenon-level business model is destined not to last long. The major shareholder Tu Zheng has sold all 32 million shares, cashing out 6 billion, and one cannot help but admire how well the founder of Pop Mart knows how to make money. Other major shareholders are also accelerating their sell-off, and foreign investors are also selling off. Companies that produce emotional products often exhibit phenomenon-level business models, first making money from consumers, then from the supply chain and the market, ultimately being forgotten by consumers. The last round of harvesting was from star-chasers who 'only love the idol, not the merchandise,' while this round is from box enthusiasts who 'only love Pop Mart, not the boxes.' The next round may be from the 'buy-buy-buy' faction who 'only love the brand, not the price.' Currently, Pop Mart is viewed as an emotional commodity, somewhat similar to Tesla; the more expensive it is, the more it attracts attention, appearing more high-end and sophisticated. This so-called brand effect means the bigger the bubble, the higher the risk. At this stage, it is advised to stay away from Pop Mart.