🔥 BBVA Advises 3–7% Crypto Allocation in BTC & ETH for Wealthy Clients

Spain’s second-largest bank, BBVA, is now actively advising its high-net-worth clients to allocate 3% to 7% of their investment portfolios to Bitcoin (BTC) and Ethereum (ETH), according to a new Reuters report.

💬 Philippe Meyer, head of digital asset strategy at BBVA Switzerland, said:

“Crypto can enhance portfolio performance without excessive risk. Even a 3% allocation has noticeable impact.”

🔍 Key Details:

👑 Advice is tailored to risk profile:

→ 3% for conservative investors

→ 7% for aggressive risk-tolerant profiles

🏦 BBVA has been running this advisory service since Sept 2024, not just enabling crypto trading but actually guiding clients on how much to invest

✅ Clients can trade BTC & ETH directly through BBVA Switzerland, backed by full custody and fiat ramps

📈 BBVA reports growing interest from traditional wealth clients in digital assets, even amid market volatility

💵 BBVA is working on expanding this advice to other digital assets in late 2025

🧠Summary

BBVA is officially bullish on crypto—advising wealthy clients to put up to 7% into BTC and ETH. Another legacy TradFi giant joins the ranks of crypto-forward institutions, signaling a deeper institutional shift 🚀