The customer acquisition cost for cryptocurrencies in 2024 fluctuates like a roller coaster with market volatility. At the beginning of the year during a bull market, the total market capitalization surged to $1.7 trillion, making the cost of acquiring new users relatively low. However, during the bear market in mid-year, the market cap dropped continuously, and the cost of acquiring users suddenly skyrocketed. Interestingly, different regions responded very differently: in developed markets like the United States, acquiring users during a bull market costs only a few dollars and remains stable, but in a bear market, the cost can multiply several times, reaching over twenty dollars, making it particularly burdensome. Emerging markets like Latin America and Eastern Europe are even more exaggerated; during a bull market, user acquisition costs are nearly free, but when the market cools down, costs can skyrocket nearly a hundredfold, posing significant risks.

During this time, Southeast Asia stands out as quite special. Throughout the year, its customer acquisition costs only fluctuate slightly, ranging from a few to a dozen dollars, consistently kept within a reasonable range. This resilience makes it a safe haven during market fluctuations, especially suitable for projects that aim to operate long-term.

While market volatility affects costs, truly good teams can control costs against the trend. The top 25% of marketing activities with the best data can keep the cost per user acquisition to $6 to $8 even during the toughest bear markets. In contrast, poorly performing projects can see costs soar to $30 or $40 easily. The key to success lies in the details: accurately identifying target users, refining ad copy, and designing reasonable reward mechanisms. For example, during a bear market, instead of spending money to compete hard against U.S. giants, it may be better to start testing in cost-effective regions like Southeast Asia, which could make survival easier.

The disparity in customer acquisition costs across different sectors is also significant. Financial projects are the most straightforward, averaging two to three dollars per user; public chain projects are also economical; but gaming projects are much more expensive, averaging eight to nine dollars, mainly due to fast user churn and intense competition.

Ultimately, while market conditions are uncontrollable, using the right methods can withstand the pressure. Instead of complaining about poor market conditions, it's better to optimize your advertising strategy—monitoring data, choosing the right battlefield, and refining ads—these concrete actions are the core of controlling costs. #CAILA链上AI气象官捕捉下一场Web3风暴

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