BBVA Advises Wealthy Clients to Buy Bitcoin — A Bold Institutional Shift 💼💰

Spanish banking giant BBVA is now recommending its top-tier clients allocate 3% to 7% of their portfolios to Bitcoin, depending on risk appetite, per a Reuters report.

🧠 The advice comes from Philippe Meyer, BBVA Switzerland’s Head of Digital & Blockchain, who confirmed BTC investment guidance has been ongoing since September 2024.

📈 This follows BBVA’s crypto expansion in Spain, with BTC and ETH trading now open to all private banking clients.

🏦 The move puts BBVA ahead of most EU banks, which still avoid crypto — despite growing interest and rising institutional adoption.

🌍 Meanwhile, JPMorgan and BlackRock are also making crypto moves, signaling a broader shift in global finance.

Is traditional banking finally warming up to Bitcoin for real?