Institutional interest in cryptocurrencies intensifies with requests for ETFs from Donald Trump's company and the response from financial giant JPMorgan, marking an acceleration in the process of integrating digital assets, such as Bitcoin and Ethereum, into traditional finance.
Mixed ETF on Bitcoin and Ethereum
Trump Media & Technology Group (TMTG) , the parent company of Truth Social and directly tied to President Donald Trump, has filed to launch a new exchange-traded fund (ETF) offering exposure to both Bitcoin and Ethereum , the two largest cryptocurrencies in the market. The product, called Truth Social Bitcoin and Ethereum ETF , aims to offer investors simple and secure exposure to the two major cryptocurrencies, avoiding the direct use of digital wallets or peer-to-peer platforms.
The fund’s sponsor is Yorkville America Digital, and the proposal follows an earlier request for an ETF focused exclusively on Bitcoin. This strategy is part of a broader plan to expand the “Truth” ecosystem, which also includes streaming services, fintech and, recently, even a “Trump-branded” cell phone operator launched by Eric Trump and Donald Trump Jr.
The stated goal is to make Bitcoin and Ethereum accessible instruments for a broader investor base, while reinforcing the narrative of the so-called “ Patriot Economy ”, an alternative economic vision, decentralized and anchored in principles of financial independence.
$2.3B PAC on BTC
Trump’s crypto venture received a boost with the Securities and Exchange Commission’s (SEC) formal approval of TMTG’s plan to allocate $2.3 billion to purchase Bitcoin . The funds came from about 50 investors, raised through debt and equity, and represent one of the largest such deals by a publicly traded company.
With this move, TMTG joins names like MicroStrategy and BlackRock, which have already integrated digital assets into their strategic reserves. At the end of the first quarter of 2025, TMTG already had $759 million in liquidity, to which the Bitcoin reserves will now be added, reflecting a structural change in corporate wealth management.
The SEC’s approval comes amid an increasingly open regulatory environment for cryptocurrencies, led by Chairman Paul Atkins , who is known for his pro-crypto stance. Recent lawsuit filings against companies like Coinbase and Kraken suggest a sea change in crypto regulation, potentially spurring more institutional investment and new product initiatives.
JPMorgan Registers Own Stablecoin Trademark
Not far behind is financial giant JPMorgan Chase, which recently filed a trademark application for “JPMD” with the USPTO. The plan includes a full set of services related to digital assets: issuance, custody, exchange, wealth management and payments in cryptocurrencies or stablecoins.
The document also mentions advanced tools for fraud prevention, identity verification and cross-border payments, outlining a future platform that integrates blockchain and traditional finance in a widespread way. The bank is already active in the sector with JPM Coin, a token used internally for settlements between institutional clients, and now it seems ready to extend the offer to the retail and corporate public as well.
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