#MetaplanetBTCPurchase 🚀 Metaplanet: the "Japanese MicroStrategy" that is betting heavily on Bitcoin
✅ Origin and transformation
It started as Red Planet Japan, a hotel developer. The pandemic devastated its business, leading them to pivot to a safer place for their treasury: Bitcoin.
Since 2024, they have been following a strategy similar to MicroStrategy, focused on accumulating BTC and transforming into a “Bitcoin treasury” company.
📈 BTC Accumulation
By early 2025, they reached nearly 3,350 BTC, with recent purchases worth tens of millions of dollars in several batches of +150 BTC or +319 BTC.
They are positioned among the top 10–15 corporate holders of BTC globally.
🏦 Strategic Financing
They issued zero-interest bonds (e.g., ¥2 billion, ~US$13 M) to finance BTC purchases.
They then created a subsidiary in Florida — Metaplanet Treasury Corp. — with a potential capitalization of up to US$250 M, seeking to attract institutional investment in the U.S.
📊 Results and Goals
The stock soared 3,500% in the last year, approaching values of €37 per share.
Clear goals: 10,000 BTC by the end of 2025 and 21,000 BTC by 2026.
⚠️ Risks and Considerations
The volatility of Bitcoin implies high levels of risk, especially if a bearish market occurs: borrowing against BTC can complicate liquidity.
Their strategy is closely tied to Japan's regulatory environment, which recently reduced taxes on crypto and facilitated ETFs.
