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Eric Trump has now confirmed what many have long suspected: The Trump family has officially 'gone all in' on the Official Trump memecoin (TRUMP).
In a tweet this week, he announced that this token would officially link with WLFI, the family's larger crypto joint venture project. In fact, this announcement marks a clear turning point, as he stated:
"I am proud to announce that the TRUMP memecoin is linked with WLFI. Although their meme wallet has not progressed, they are still focused on creating the most interesting meme on Earth — Trump. Furthermore, we are proud to announce that World Liberty Financial plans to make a significant TRUMP position purchase for their long-term Treasury. We share a larger vision for cryptocurrency, patriotism, and long-term success."
Just days ago, Trump's sons claimed they had no connection to this token, calling it an 'unwanted byproduct.' But now, as the eldest son publicly supports TRUMP, it is clear that the Trump family's crypto plans are increasingly difficult to deny as coincidental.
Power, profit, and the presidency
For a long time, Trump has turned his name into a money-making machine, branding everything from bottled water to skyscrapers he didn't even build. But now, in his second presidential term, his biggest profit-making scheme may come from the simplest thing — cryptocurrency.
The TRUMP token was launched just before the inauguration in January, relying entirely on speculation and the political aura of the presidency.
The price once soared to $75, then quickly plummeted — but the Trump family still won big. Each transaction brought in fees. And in the crypto world, what matters is not just the amount of money, but the source of the funds.
Because the game here has its own rules — foreign investors, legal loopholes, and the anonymity of blockchain have created a new revenue stream that no modern president has dared to touch.
The real concern does not lie in price volatility but in access rights.
What makes the TRUMP memecoin far more dangerous than a typical speculative asset is how it throws open the door for foreign powers to 'buy political access' easily.
After the TRUMP price plummeted, the project unexpectedly launched a 'lottery-style' promotion: the 220 largest token holders would be invited to a dinner at Trump National Golf Club in Virginia, with the top 25 given VIP access — including a direct meeting with the President and a tour of the White House.
The event was not organized under the guise of a campaign rally, nor was it called a fundraising event. It was simply declared a 'business event' — where the entry fee was converted based on the number of TRUMP tokens you held.
Although the guest list was not made public, media investigations revealed: nearly half of the 220 largest buyers used exchanges that block U.S. users — a clear sign of foreign origins. Among the top 25, as many as 19 also fall into this category.
The most prominent face on the list — Justin Sun, a Chinese crypto billionaire, is currently embroiled in fraud allegations from the U.S. Securities and Exchange Commission (SEC) under the Biden administration.
Sun has spent over $20 million to acquire TRUMP tokens, becoming the number one investor, thereby gaining special access at the dinner with the President.
Ironically, just weeks after Trump entered his second term, the SEC filed for a stay in the lawsuit against Sun.
The system is bent for Trump's benefit
Trump once dismissed cryptocurrency, calling it 'based on air.' Yet now, crypto has become a cornerstone of the money-making model following his first term, and his administration is acting quickly to pave the way for it.
In April, the U.S. Department of Justice was instructed to dissolve the unit specializing in cryptocurrency fraud investigations. A month later, Trump sat at the dinner table with the top holder of TRUMP tokens and declared:
"Crypto really has a lot of reasonable arguments."
The contrast is too clear. Just last year, Sam Bankman-Fried was sentenced to 25 years in prison for fraud related to the FTX exchange. Trump, on the other hand, goes against that scenario — dismantling oversight, giving the green light to the very agencies that failed to regulate this industry.
His promise was to turn America into the 'crypto capital of the planet.' But in reality, this is just part of a larger money-making model he is building.
Expanding the money-making model
Donald Trump has never adhered to the ethical standards of previous presidents, even in pretense. In fact, during his first term, he refused to divest from the Trump Organization.
He ignores the voluntary conflict of interest rules that every other president has respected. His sons continue to run the company, signing licensing agreements that require no capital but bring in huge fees.
The second term is the same — only different in that it involves more 'digitalization'.
Since January, the TRUMP memecoin and related crypto projects have generated over $350 million for the family from trading revenues and fees.
This is not a donation and does not fall under the purview of campaign finance law. This is real profit — anonymous, hard to trace, and tightly linked to Trump's role as President of the United States.
WLFI becomes a support
For a long time, the Trump Organization has prioritized brand over reality, and their crypto projects follow that model as well. In September, the Trump family launched WLFI, which is now central to Donald's financial ambitions.
After the election victory, Justin Sun bought $75 million worth of WLFI tokens and became an advisor to the project.
On May 1, Eric Trump and Zach Witkoff announced a $2 billion investment via a stablecoin issued by WLFI, backed by the Abu Dhabi government. The profits from this deal could be extremely large.
Last week, Trump's sons tried to distance themselves from the TRUMP memecoin. But this week, Eric has completely reversed his position, officially linking the memecoin with WLFI.
Clearly, this decision is not an impulse but an inevitable consequence when the interests have become too great, and the profits are so huge that they cannot be ignored.
Trump's sons have officially returned to the game — because that cash flow, in fact, never left their hands.
