In summary:
This topic is a "double-edged sword". If Bitcoin continues to rise, the company will make astronomical profits and it will be a very smart decision that protects its money from inflation. However, if Bitcoin drops significantly, this company will be in a very big trouble and will have exposed itself to the risk of bankruptcy due to the debts it has.
It's a big bet, but companies that do this are very confident in the long-term future of Bitcoin and consider it a very important asset for their financial holdings.
