#MetaplanetBTCPurchase Metaplanet started its business as a budget hotel operator under the name Red Planet Japan, and then switched to software development. Now, it focuses solely on bitcoins and commercial real estate. As Metaplanet reported in May 2024, bitcoin represents a "non-sovereign" store of value that appreciates and may continue to appreciate relative to traditional national currencies.

The company plans to hold bitcoins for the long term and accumulate them similarly to how the American Strategy, founded by Michael Saylor, does.